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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Impact assessment"
~subject:"Konsumentenverhalten"
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Advertising effects
Impact assessment
Konsumentenverhalten
Consumer behaviour
348
Marketing management
129
Marketingmanagement
129
Brand management
125
Markenführung
125
Großbritannien
112
Brand image
107
Markenimage
107
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95
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95
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85
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Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
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3
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3
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Grohmann, Bianca
3
Lowe, Ben
3
Mazodier, Marc
3
Palmeira, Mauricio
3
Romaniuk, Jenni
3
Roper, Stuart
3
Roy, Rajat
3
Sivakumaran, Bharadhwaj
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2
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2
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2
Buchanan-Oliver, Margo
2
Büttner, Oliver B.
2
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European journal of marketing : EJM
NBER working paper series
2,167
Journal of business research : JBR
2,067
Journal of retailing and consumer services
1,952
Working paper / National Bureau of Economic Research, Inc.
1,860
NBER Working Paper
1,647
Discussion paper series / IZA
1,524
IZA Discussion Paper
849
CESifo working papers
800
Discussion paper / Centre for Economic Policy Research
778
International journal of hospitality management
770
International journal of consumer studies
766
Psychology & marketing
723
Working paper
693
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
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501
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477
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474
Applied economics
465
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437
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410
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401
Asia Pacific journal of marketing and logistics
399
The journal of product & brand management
397
Applied economics letters
378
Journal of advertising research
378
Tourism management : research, policies, practice
378
Technological forecasting & social change : an international journal
370
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of marketing research : JMR
368
Economic modelling
360
The journal of brand management : an international journal
360
Journal of marketing communications
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Economics letters
347
World Bank E-Library Archive
331
Journal of international consumer marketing
330
Journal of travel and tourism marketing
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
328
Cogent business & management
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ECONIS (ZBW)
384
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61
Beauty blogger selfies as authenticating practices
Gannon, Valerie
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1858-1878
Persistent link: https://www.econbiz.de/10011617901
Saved in:
62
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
63
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
64
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
65
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
66
Consumer anger: a label in search of meaning
Antonetti, Paolo
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1602-1628
Persistent link: https://www.econbiz.de/10011616837
Saved in:
67
Consumer motivations for mainstream "ethical" consumption
Davies, Iain Andrew
;
Gutsche, Sabrina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1326-1347
Persistent link: https://www.econbiz.de/10011609065
Saved in:
68
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Wilkins, Stephen
;
Beckenuyte, Carina
;
Butt, Muhammad Mohsin
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10011453338
Saved in:
69
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
70
Controversial advertising : transgressing the taboo of gender-based violence
Gurrieri, Lauren
;
Brace-Govan, Jan
;
Cherrier, Helene
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1448-1469
Persistent link: https://www.econbiz.de/10011609149
Saved in:
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