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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Fußball"
~subject:"Sponsoring"
~subject:"Sportmanagement"
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Consumer behaviour
Fußball
Sponsoring
Sportmanagement
Sponsorship
12
Sportmarketing
11
Sports marketing
11
Konsumentenverhalten
9
Sport event
8
Sportveranstaltung
8
Sport
7
Sports
6
Advertising effects
5
Football
5
Werbewirkung
5
Brand image
4
Markenimage
4
Professional sports
4
Profisport
4
Brand management
3
Markenführung
3
Computerspiel
2
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2
Guerilla-Marketing
2
Identification
2
Marketing management
2
Marketingmanagement
2
Norway
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Norwegen
2
Product Placement
2
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2
Sport sponsorship
2
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2
Video game
2
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2
2006
1
Activation
1
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1
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1
Ambush
1
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15
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English
15
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Carrillat, François A.
3
Woisetschläger, David
3
Mazodier, Marc
2
Abosag, Ibrahim
1
Astous, Alain d'
1
Backhaus, Christof
1
Bellavance, François
1
Bornemann, Torsten
1
Cauberghe, Veroline
1
Chandon, Jean-Louis
1
Colbert, François
1
Corneille, Olivier
1
De Jans, Steffi
1
Derbaix, Christian
1
Edeling, Alexander
1
Eid, François
1
Feigné, Matthieu
1
Funk, Daniel C.
1
Grohs, Reinhard
1
Haselhoff, Vanessa
1
Hattula, Stefan
1
Herrmann, Jean-Luc
1
Hind, Daniel
1
Hudders, Liselot
1
Kacha, Mathieu
1
Meng-Lewis, Yue
1
Michaelis, Manuel
1
Ngan, Heidi M. K.
1
Olson, Erik L.
1
Pillai, Kishore Gopalakrishna
1
Plewa, Carolin
1
Prendergast, Gerard P.
1
Pritchard, Mark P.
1
Quester, Pascale
1
Quester, Pascale G.
1
Reisinger, Heribert
1
Roper, Stuart
1
Thwaites, Des
1
Tsang, Alex S. L.
1
Walliser, Björn
1
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European journal of marketing : EJM
Journal of sports economics
247
Journal of sport management : the official journal of the North American Society of Sport Management
211
European Sport management quarterly : ESMQ
196
International journal of sport management and marketing : IJSMM
178
Sport management review
172
Sport marketing quarterly : preferred journal of the Sport Marketing Association
135
International journal of sports marketing & sponsorship
133
International journal of sport finance
115
Applied economics letters
57
Applied economics
56
Journal of business research : JBR
55
Sport, Business and Management : an international journal ; SBM
45
SpringerLink / Bücher
36
Discussion paper series / IZA
32
European journal of operational research : EJOR
24
Springer eBook Collection
20
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
19
IZA Discussion Paper
19
International journal of forecasting
19
Research
19
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Scottish journal of political economy : the journal of the Scottish Economic Society
17
The journal of gambling business and economics
17
Discussion paper / Tinbergen Institute
16
Research papers / Birkbeck Sport Business Centre
16
Tourism management : research, policies, practice
16
Accounting, auditing & accountability journal
15
Handbook on the economics of professional football
15
Asia Pacific journal of marketing and logistics
14
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
14
Event- und Impaktforschung
14
Journal of economic psychology : research in economic psychology and behavioral economics
14
Journal of retailing and consumer services
14
Psychology & marketing
14
Schriftenreihe Sportökonomie in Forschung und Praxis
14
Working paper
14
IMA journal of management mathematics
13
International journal of advertising : the quarterly review of marketing communications
13
UZH Business Working Paper Series
13
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ECONIS (ZBW)
15
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1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Which
sport
sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
3
Consumers' responses to sponsorship by foreign companies
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1910-1930
Persistent link: https://www.econbiz.de/10010205957
Saved in:
4
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
5
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
6
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
7
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
8
Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
9
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
10
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
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