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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Promotion"
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Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
4
Preismanagement
4
Pricing strategy
4
Werbewirkung
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Rabatt
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Retail trade
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Consumer behavior
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Gesundheitsvorsorge
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Kaufmotiv
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Low-cost strategy
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Niedrigpreisstrategie
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Preventative health services
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Promotion
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Social Marketing
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Social marketing
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Structural Equation Modelling
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Werbemittel
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Werbung
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99-ending prices
1
Apfel
1
Apple
1
Außenwirtschaftsförderung
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English
18
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Bauerschmidt, Alan
1
Bijmolt, Tammo H. A.
1
Buil, Isabel
1
Büttner, Oliver B.
1
De Chernatony, Leslie
1
Delgado-Ballester, Elena
1
Devlin, James
1
Dewsnap, Belinda
1
Drechsler, Salome
1
Duque, Lola C.
1
Empen, Janine
1
Ennew, Christine T.
1
Florack, Arnd
1
Gamliel, Eyal
1
Gaston-Breton, Charlotte
1
Gordon, Ross
1
Gustafsson, Inga-Britt
1
Göritz, Anja
1
Hartnett, Nicole
1
Herstein, Ram
1
Huang, Wen Hsien
1
Jobber, David
1
Larsson Mossberg, Lena
1
Law, Derry
1
Leeflang, Peter
1
Loy, Jens-Peter
1
McKechnie, Sally
1
Montaner, Teresa
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Más Ruiz, Francisco José
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Natter, Martin
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Palazon, Mariola
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Parreño-Selva, Josefa
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Previte, Josephine
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1
Ruiz-Conde, Enar
1
Russell-Bennett, Rebekah
1
Smith, Andrew
1
Sullivan, Daniel Gerard
1
Swahn, Johan
1
Weiss, Christoph R.
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European journal of marketing : EJM
Discussion paper series / IZA
662
Policy Research Working Paper Series
528
Working paper / National Bureau of Economic Research, Inc.
379
NBER working paper series
373
IZA Discussion Paper
345
NBER Working Paper
322
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
251
Discussion paper / Centre for Economic Policy Research
190
World Bank E-Library Archive
186
Policy research working paper : WPS
182
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
150
Journal of air transport management
148
CESifo working papers
143
SpringerLink / Bücher
141
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
141
Kom / Kommission der Europäischen Gemeinschaften
136
Working paper
135
Discussion paper
117
Journal of business research : JBR
115
World Bank Policy Research Working Paper
115
Europäische Hochschulschriften / 5
110
Journal of health economics
100
Labour economics : official journal of the European Association of Labour Economists
99
ILO Working Papers
95
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
91
Intereconomics : review of European economic policy
90
Economic development quarterly : the journal of American economic revitalization
89
International labour review
89
Mitteilungen aus der Arbeitsmarkt- und Berufsforschung
88
Journal of retailing and consumer services
84
Applied economics
80
Employment working paper
78
IMF working papers
75
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
68
IZA world of labor : evidence-based policy making
68
AMS-Report
66
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
66
IZA Discussion Papers
65
ZEW discussion papers
65
The economic journal : the journal of the Royal Economic Society
64
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ECONIS (ZBW)
18
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1
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Buy four get 30% off : how consumers respond to missing a quantity discount
Huang, Wen Hsien
;
Yang, Chun-ming
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1326-1342
Persistent link: https://www.econbiz.de/10011338666
Saved in:
4
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
5
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
6
Utilitarian and hedonic promotional appeals of 99-ending prices : the influence of decision-making style
Gaston-Breton, Charlotte
;
Duque, Lola C.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 212-237
Persistent link: https://www.econbiz.de/10010519469
Saved in:
7
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
8
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
Saved in:
9
Effects of message framing and involvement on price deal effectiveness
Gamliel, Eyal
;
Herstein, Ram
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1215-1232
Persistent link: https://www.econbiz.de/10009661662
Saved in:
10
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
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