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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of product & brand management"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Product quality
Consumer behaviour
532
Konsumentenverhalten
532
Brand management
293
Markenführung
293
Brand image
243
Markenimage
243
Brand
180
Markenartikel
178
Beziehungsmarketing
102
Relationship marketing
102
Preismanagement
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Pricing strategy
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Theorie
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Emotion
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Marketing management
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Marketingmanagement
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Produktqualität
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25
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Vera, Jorge
2
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Brannon, Daniel C.
1
Cai, Gangshu
1
Carsana, Laurence
1
Chen, Pei-Ting
1
Chenavaz, Régis Y.
1
DelVeccio, Devon
1
Fang, Xiang
1
Feichtinger, Gustav
1
Flynn, Ryan
1
Fruchter, Gila E.
1
Greig, Tamsin
1
Gómez-Suárez, Mónica
1
Hartl, Richard F.
1
Hu, Zhichen
1
Jang, Sungha
1
Jansen, Hans Christian
1
Jolibert, Alain
1
Just, David
1
Kara, Ali
1
Korhonen, Pekka J.
1
Kort, Peter M.
1
Ku, Hsuan-Hsuan
1
Lei, Yong
1
Liu, Qian
1
Liu, Tieming
1
Lu, Jinzhao
1
Ma, Baolong
1
Mai, Dung T.
1
Malo, Pekka
1
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1
Mishra, Sanjay
1
Mitra, Amitava
1
Modig, Erik
1
Morris, Michael D. S.
1
Mukaiwa, Malissa
1
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1
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European journal of operational research : EJOR
The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
23
International journal of hospitality management
21
International journal of industrial organization
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
International journal of production research
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
Total quality management & business excellence
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
American journal of agricultural economics
5
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ECONIS (ZBW)
25
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1
How responsive should a firm be to customers' expectations?
Fruchter, Gila E.
;
Wiszniewska-Matyszkiel, Agnieszka
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 323-339
Persistent link: https://www.econbiz.de/10014456862
Saved in:
2
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
3
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
4
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
5
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
6
Warranty parameters for extended two-dimensional warranties incorporating consumer preferences
Mitra, Amitava
- In:
European journal of operational research : EJOR
291
(
2021
)
2
,
pp. 525-535
Persistent link: https://www.econbiz.de/10012495338
Saved in:
7
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
8
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Saved in:
9
Context matters : the impact of product type, emotional attachment and information overload on choice quality
Korhonen, Pekka J.
;
Malo, Pekka
;
Pajala, Tommi
;
Ravaja, …
- In:
European journal of operational research : EJOR
264
(
2018
)
1
,
pp. 270-279
Persistent link: https://www.econbiz.de/10011801671
Saved in:
10
Quality coordination with extended warranty for store-brand products
Mai, Dung T.
;
Liu, Tieming
;
Morris, Michael D. S.
;
Sun, …
- In:
European journal of operational research : EJOR
256
(
2017
)
2
,
pp. 524-532
Persistent link: https://www.econbiz.de/10011612055
Saved in:
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