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~isPartOf:"European review of agricultural economics : ERAE"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"Journal of global marketing"
~subject:"Agrarprodukt"
~subject:"Asymmetric information"
~subject:"Brand image"
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Search: subject_exact:"Herkunftsbezeichnung"
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Agrarprodukt
Asymmetric information
Brand image
Designation of origin
51
Herkunftsbezeichnung
51
Consumer behaviour
42
Konsumentenverhalten
42
Markenimage
24
Brand management
11
Markenführung
11
Wein
10
Wine
10
Product quality
9
Produktqualität
9
Rules of origin
9
Ursprungsregeln
9
country of origin
9
International marketing
8
Internationales Marketing
8
National culture
8
Nationalkultur
8
Brand
6
Markenartikel
6
China
5
Weinbau
5
Wine industry
5
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Marketing management
4
Marketingmanagement
4
Survey research
4
Advertising effects
3
COO
3
Confidence
3
Country image
3
Country-of-origin
3
Experiment
3
Product labelling
3
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Article
26
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26
Aufsatz in Zeitschrift
26
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English
26
Author
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Aichner, Thomas
3
Coletti, Paolo
3
Aashish, Kumar
2
Raman, Prashant
2
Spielmann, Nathalie
2
Wilken, Robert
2
Armenakyan, Anahit
1
Babin, Barry J.
1
Bagdare, Shilpa
1
Chen, Tsai
1
Chung, Jae-eun
1
Cray, David
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Forza, Cipriano
1
Frankwick, Gary L.
1
Griffin, Mitch
1
Guy, Bonnie S.
1
Gélinas-Chebat, Claire
1
Hadjimarcou, John
1
Heslop, Louise A.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Hwang, Sun-jin
1
Janssen, Anne
1
Javalgi, Rajshekhar (Raj) G.
1
Jiménez, Fernando R.
1
Khan, Muhammad Asif
1
Lee, Hsiang-ming
1
Lee, Michael S.W.
1
Lee, Oscar
1
Madureira, Teresa C. Fernandes Ferreira
1
Maher, Amro A.
1
Menapace, Luisa
1
Meurs, Frank van
1
Moschini, Giancarlo
1
Moulard, Julie
1
Mérel, Pierre
1
Nunes, Fernando J. Simões de Sousa
1
Park, Jieun
1
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European review of agricultural economics : ERAE
International journal of wine business research : IJWBR
Journal of global marketing
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
International marketing review
31
Journal of business research : JBR
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
21
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of fashion marketing and management
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of consumer studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
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ECONIS (ZBW)
26
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1
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10
of
26
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date (oldest first)
1
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
3
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
4
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
7
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
8
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
9
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
10
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
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