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~isPartOf:"European review of agricultural economics : ERAE"
~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Rules of origin"
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Search: subject:"Designation of origin"
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Rules of origin
Designation of origin
117
Herkunftsbezeichnung
117
Brand image
75
Markenimage
75
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
39
Markenführung
39
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36
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National culture
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country of origin
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Country image
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Country of origin
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Emerging economies
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International tourism
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Internationaler Tourismus
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Internet marketing
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Agnoli, Lara
1
Aichner, Thomas
1
Bagdare, Shilpa
1
Begalli, Diego
1
Benson-Rea, Maureen
1
Borini, Felipe Mendes
1
Brodie, Roderick J.
1
Capitello, Roberta
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Chung, Jae-eun
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European review of agricultural economics : ERAE
Journal of global marketing
The journal of brand management : an international journal
The journal of product & brand management
Tourism management : research, policies, practice
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Asia Pacific journal of marketing and logistics
7
IDE discussion papers
5
Journal of international marketing
5
Journal of retailing and consumer services
5
RIETI discussion paper
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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3
Journal of African trade : official journal of the African Export-Import Bank
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of international economics
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
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Country of origin effect : looking back and moving forward
2
ERIA discussion paper series
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
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International journal of business and globalisation : IJBG
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International journal of commerce and management
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International journal of consumer studies
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International journal of emerging markets
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International journal of management and economics
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Japan and the world economy : international journal of theory and policy
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Journal of Asian economics
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Journal of fashion marketing and management
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Journal of industry, competition and trade
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Journal of strategic marketing
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Journal of world trade : law, economic policy, public policy
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Market : review for marketing theory and practice
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
4
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
5
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
6
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
7
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
8
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
9
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
10
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
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