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~isPartOf:"Evolving and emerging issues in marketing strategy"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
65
Marketingmanagement
65
Theorie
24
Theory
24
Competitive strategy
12
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Market entry
9
Markteintritt
9
Preismanagement
9
Pricing strategy
9
Brand
7
Distribution channel
7
Markenartikel
7
Vertriebsweg
7
Beziehungsmarketing
5
Game theory
5
Market research
5
Marktforschung
5
Relationship marketing
5
Spieltheorie
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competitive strategy
5
Operations Research
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Operations research
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Preisdifferenzierung
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Preiswettbewerb
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Price discrimination
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United States
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game theory
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marketing strategy
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price discrimination
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Advertising
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Brand management
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Choi, Seung-chan
2
Craig, C. S.
2
DeSarbo, Wayne
2
Douglas, Susan P.
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Varadarajan, P. Rajan
2
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Eliashberg, Jehoshua
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jayachandran, Satish
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
1
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1
Zhang, Z. John
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Evolving and emerging issues in marketing strategy
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
De Gruyter Studium
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
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ECONIS (ZBW)
17
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date (oldest first)
1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
5
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
6
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
7
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
8
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
10
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
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