//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Fundamentals of marketing research ; Vol. 1"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Beziehungsmarketing"
~subject:"Decision under uncertainty"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Market entry"
~subject:"Market research"
~subject:"Price competition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Decision under uncertainty
Entscheidung unter Unsicherheit
Market entry
Market research
Price competition
Marketing management
65
Marketingmanagement
65
Theorie
23
Theory
23
Consumer behaviour
9
Innovation
9
Konsumentenverhalten
9
Preismanagement
9
Pricing strategy
9
Competitive strategy
8
Marktforschung
8
Wettbewerbsstrategie
8
Brand
7
Distribution channel
7
Markenartikel
7
Markteintritt
7
Vertriebsweg
7
Game theory
5
Relationship marketing
5
Spieltheorie
5
competitive strategy
5
Operations Research
4
Operations research
4
Preisdifferenzierung
4
Preiswettbewerb
4
Price discrimination
4
USA
4
United States
4
game theory
4
marketing strategy
4
price discrimination
4
Advertising
3
Competition
3
Corporate planning
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Aufsatz im Buch
3
Book section
3
Language
All
English
25
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Ben Rhouma, Tarek
1
Boleslavsky, Raphael
1
Boulding, William
1
Bradlow, Eric T.
1
Brown, Christina L.
1
Caldieraro, Fabio
1
Ching, Andrew
1
Christen, Markus
1
Cotton, Christopher
1
Defourny, Boris
1
Diamantopoulos, Adamantios
1
Donthu, Naveen
1
Feit, Elea McDonnell
1
Fruchter, Gila E.
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hart, Susan
1
Hauser, John R.
1
Hippel, Eric von
1
Hong, Yuan
1
Huff, Lenard C.
1
Ishihara, Masakazu
1
Krishnamurthi, Lakshman
1
Kumar, Subodha
1
Kumar, V.
1
Lattin, James M.
1
Lovejoy, Angela
1
Malhotra, Naresh K.
1
Mehra, Amit
1
Moazeni, Somayeh
1
Nasiry, Javad
1
Pancras, Joseph
1
Peterson, Mark A.
1
Popescu, Ioana
1
Porter, Constance Elise
1
Prasad, Ashutosh
1
more ...
less ...
Published in...
All
Fundamentals of marketing research ; Vol. 1
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of business research : JBR
52
Journal of strategic marketing
38
The journal of business & industrial marketing
31
Journal of retailing and consumer services
26
SpringerLink / Bücher
26
Journal of the Academy of Marketing Science
25
Europäische Hochschulschriften / 5
21
European journal of marketing : EJM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : MM
16
Gabler Edition Wissenschaft
15
Business horizons
14
Journal of business-to-business marketing
14
Journal of marketing
14
Marketing intelligence & planning
14
Journal of retailing
13
Journal of marketing communications
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
International journal of electronic customer relationship management : IJECRM
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of business economics : JBE
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
Cogent business & management
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Springer eBook Collection / Business and Economics
9
The marketing review
9
The service industries journal
9
Asia Pacific journal of marketing and logistics
8
Faculty & research / Insead : working paper series
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing letters : a journal of research in marketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection
8
The journal of brand management : an international journal
8
AMS review : official publication of the Academy of Marketing Science
7
Berichte aus der Betriebswirtschaft
7
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
Saved in:
4
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
5
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
10
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->