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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of financial services marketing : JFSM"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
267
Relationship marketing
267
Consumer behaviour
101
Konsumentenverhalten
101
Theorie
69
Theory
69
Deutschland
62
Germany
62
Customer satisfaction
45
Kundenzufriedenheit
45
Einzelhandel
37
Retail trade
37
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31
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31
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28
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28
Kundenmanagement
28
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24
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Lieferantenmanagement
23
Supplier relationship management
23
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20
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20
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20
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19
Electronic Commerce
19
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Bank marketing
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Bankmarketing
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Wilde, Klaus D.
8
Hippner, Hajo
5
Leußer, Wolfgang
3
Mengue Nkoa, Clément U.
3
Murthi, B. P. S.
3
Rajaobelina, Lova
3
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Bauer, Hans H.
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Bergeron, Jasmin
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Brun, Isabelle
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Caruana, Albert
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Durkin, Mark
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Georg, Björn
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Möller, Matthias
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Nor Asiah Omar
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Pitt, Leyland F.
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Rehman, Mohsin Abdur
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Ricard, Line
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Rosenbaum, Mark S.
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Samad, Sarminah
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Schaller, Christian
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Schöler, Andreas
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Shams, Ghazal
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Stauss, Bernd
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Steffes, Erin M.
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Stiller, Michael
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Weißgerber, Anja
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Wozniak, Richard
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Gabler Edition Wissenschaft
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of retail & distribution management
Journal of financial services marketing : JFSM
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Business horizons
69
European journal of operational research : EJOR
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ECONIS (ZBW)
270
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1
Developing cross-selling capability in key corporate bank relationships : the case of a Nordic Bank
Salo, Jari
;
Cripps, Helen
;
Wendelin, Robert
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 45-52
Persistent link: https://www.econbiz.de/10012382180
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2
Exploring customer's mobile banking experiences and expectations among generations X, Y and Z
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012298246
Saved in:
3
The impact of the magnitude of service failure and complaint handling on satisfaction and brand credibility in the banking industry
Shams, Ghazal
;
Rehman, Mohsin Abdur
;
Samad, Sarminah
; …
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
1/2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10012298251
Saved in:
4
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
5
Religiosity and customer trust in financial services marketing relationships
Alhazmi, Basem Masoud
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012060004
Saved in:
6
Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova
;
Brun, Isabelle
;
Tep, Sandrine Prom
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
Saved in:
7
Customer experience in omni-channel banking services
Komulainen, Hanna
;
Makkonen, Hannu
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 190-199
Persistent link: https://www.econbiz.de/10011975280
Saved in:
8
Corporate greed : its effect on customer satisfaction, corporate social responsibility and corporate reputation among bank customers
Caruana, Albert
;
Vella, Joseph
;
Konietzny, Jirka
; …
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 226-233
Persistent link: https://www.econbiz.de/10011975366
Saved in:
9
The customer experience ecosystem in two cultural contexts
Barari, Mojtaba
;
Furrer, Olivier
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
Saved in:
10
The impact of brand experience, service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty
Mukerjee, Kaushik
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011888476
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