//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
119
Markenführung
119
Consumer behaviour
75
Konsumentenverhalten
75
Markenpolitik
59
Markenimage
54
Brand image
51
Deutschland
44
Germany
44
B-to-B-Marketing
39
Business-to-business marketing
39
Theorie
38
Theory
38
Markenartikel
35
Brand
34
Beziehungsmarketing
33
Relationship marketing
33
Marketing management
22
Lieferantenmanagement
13
Supplier relationship management
13
Internationales Marketing
12
Investitionsgütermarketing
12
Luxury goods
12
Luxusgüter
12
Verbraucherverhalten
12
Online-Marketing
11
Strategisches Management
11
Advertising effects
10
Business-to-Business-Marketing
10
Handelsmarke
10
International marketing
10
Internet marketing
10
Social Web
10
Social web
10
Werbewirkung
10
Corporate reputation
9
Customer satisfaction
9
Emotion
9
Erfolgsfaktor
9
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Book / Working Paper
12
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Hochschulschrift
10
Thesis
10
Bibliografie enthalten
4
Bibliography included
4
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
German
12
English
11
Author
All
Kim, Kyung Hoon
3
Kiendl, Stephanie C.
2
Kim, Sang Jin
2
Ko, Eunju
2
Ahlert, Dieter
1
Avila, Ramon A.
1
Bergmann, Holger
1
Blinda, Lars
1
Böcker, Jens
1
Correia, Antónia
1
Dahlhoff, Denise
1
Di Benedetto, C. Anthony
1
Evans, Joel R.
1
Han, Sang-Lin
1
Hermanns, Arnold
1
Inks, Scott A.
1
Jeong, Miyoung
1
Jiang, Qi
1
Kim, Eun Young
1
Kin, Kyulim
1
Koo, Kyong Ryul
1
Kozak, Metin
1
Lee, Mi-ah
1
Lee, Seonjeong
1
Mattila, Pekka
1
Morschett, Dirk
1
Oh, Haemoon
1
Panigyrakis, George
1
Park, Kyungae
1
Ringle, Tanja
1
Schnauffer, Rainer
1
Shin, Geon-cheol
1
Strothmann, Karl-Heinz
1
Suckrow, Carsten
1
Talbert, George
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
91
Journal of business research : JBR
53
The journal of business & industrial marketing
49
The journal of brand management : an international journal
46
The journal of product & brand management
34
Journal of strategic marketing
27
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
SpringerLink / Bücher
21
Journal of retailing and consumer services
20
Journal of marketing communications
19
Journal of the Academy of Marketing Science
15
Journal of marketing
14
Journal of marketing management : MM
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Marketing intelligence & planning
11
Cogent business & management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of advertising : the review of marketing communications
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Springer eBook Collection / Business and Economics
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
Improving marketing strategies for private label products
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of retail & distribution management
6
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The evolution of the sales process : relationship selling versus "the Challenger Sale"
Inks, Scott A.
;
Avila, Ramon A.
;
Talbert, George
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
1
,
pp. 88-98
Persistent link: https://www.econbiz.de/10012257885
Saved in:
4
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
5
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong
;
Jeong, Miyoung
;
Oh, Haemoon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Saved in:
6
A strategic approach to self-branding
Evans, Joel R.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 270-311
Persistent link: https://www.econbiz.de/10011848759
Saved in:
7
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
8
The effects of internal marketing capability on export marketing strategy, B2B marketing mix and export performance
Koo, Kyong Ryul
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10011471407
Saved in:
9
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
10
Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands
Kim, Eun Young
;
Park, Kyungae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10010408106
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->