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~isPartOf:"Global business review"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Comparison"
~subject:"Evaluation"
~subject:"Internet marketing"
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Search: subject_exact:"Internetpräsenz"
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Comparison
Evaluation
Internet marketing
Website
15
Online-Marketing
10
Consumer behaviour
8
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8
Online retailing
6
Online-Handel
6
E-commerce
5
Electronic Commerce
5
Advertising effects
4
Social Web
4
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4
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4
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3
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3
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2
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online shopping
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1
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1
Bernard, Françoise
1
Bhattacharya, Arijit
1
Biswas, Abhijit
1
Courbet, Didier
1
Edwards, Steven M.
1
Gauens, Maggie
1
Guéguen, Nicolas
1
Halimi-Falkowicz, Severine
1
Janssens, Wim
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Joule, Robert-Vincent
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1
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1
Lee, Ki-young
1
Li, Hairong
1
Mahara, Tripti
1
Muhammad Farrukh
1
Nika, Fayaz Ahmad
1
Pelsmacker, Patrick de
1
Song, Ji Hee
1
Srivastava, Manjari
1
Sukhwinder Kaur
1
Thota, Sweta Chaturvedi
1
Waheed, Abdul
1
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1
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Global business review
International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
24
International journal of hospitality management
19
Journal of business research : JBR
18
International journal of internet marketing and advertising : IJIMA
17
Journal of internet commerce
16
Journal of travel and tourism marketing
15
Tourism management : research, policies, practice
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of business information systems : IJBIS
7
International journal of electronic business
7
Journal of electronic commerce research : JECR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail & distribution management
6
Journal of marketing communications
6
Journal of organizational computing and electronic commerce
6
Information systems research : ISR
5
Journal of advertising research
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Journal of vacation marketing : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of electronic customer relationship management : IJECRM
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of air transport management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
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ECONIS (ZBW)
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1
Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir
Beig, Faseeh Amin
;
Nika, Fayaz Ahmad
- In:
Global business review
23
(
2022
)
1
,
pp. 156-175
Persistent link: https://www.econbiz.de/10012822105
Saved in:
2
Understanding the impact of social apps and social network sites on consumer's online purchase intention
Waheed, Abdul
;
Muhammad Farrukh
;
Zameer, Hashim
;
Khan, …
- In:
Global business review
22
(
2021
)
3
,
pp. 634-649
Persistent link: https://www.econbiz.de/10012591324
Saved in:
3
A framework of online customer experience : an Indian perspective
Bhattacharya, Arijit
;
Srivastava, Manjari
- In:
Global business review
21
(
2020
)
3
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012259395
Saved in:
4
Interactions and participation on social commerce websites : exploratory study
Yadav, Rohit
;
Mahara, Tripti
- In:
Global business review
21
(
2020
)
4
,
pp. 1127-1152
Persistent link: https://www.econbiz.de/10012287555
Saved in:
5
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
6
Understanding web experience and perceived web enjoyment as antecedents of online purchase intention
Bedi, Sarbjit Singh
;
Sukhwinder Kaur
;
Lal, Amit Kumar
- In:
Global business review
18
(
2017
)
2
,
pp. 465-477
Persistent link: https://www.econbiz.de/10011741265
Saved in:
7
Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
Saved in:
8
Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim
;
Pelsmacker, Patrick de
;
Gauens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
Saved in:
9
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
10
Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
Saved in:
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