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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising Industry"
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Advertising industry
25
Werbewirtschaft
25
Advertising
11
Werbung
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Creativity
7
Kreativität
7
USA
4
United States
4
advertising agency
4
Agency theory
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China
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Corporate culture
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Prinzipal-Agent-Theorie
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Transnational corporation
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creativity
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Advertising effects
2
Brand management
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Cultural identity
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Erfolgsfaktor
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International market entry
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Internationaler Markteintritt
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Media professions
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Online-Marketing
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SME
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Success factor
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Werbewirkung
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advertising
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qualitative research
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Stuhlfaut, Mark W.
3
Roca, David
2
Turnbull, Sarah
2
Wheeler, Colin
2
Windels, Kasey
2
Abreu, Fernando Antunes de
1
Barrios, Andres
1
Boojhawon, Dev Kumar
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Broyles, Sheri J.
1
Chen, Huan
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Cheong, Yunjae
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Cheung, Fanny S. L.
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1
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1
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1
Desmarais, Fabrice
1
Dimitratos, Pavlos
1
Duhan, Dale F.
1
Ewing, Michael
1
Gawlik, Remigiusz
1
Grimes, Tony
1
Grow, Jean
1
Han, Kyoo-Hoon
1
Hu, Jer-san
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Kliatchko, Jerry G.
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Mokoena, Alistair
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Handbook of social media management : value chain and business models in changing media markets
International business review : the official journal of the European International Business Academy
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising research
22
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
Journal of euromarketing
2
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ECONIS (ZBW)
25
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25
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1
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
Balancing creativity and organisational performance in an advertising agency network : a case study
Collier, Paul
;
Ewing, Michael
;
Cooper, Holly B.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 840-864
Persistent link: https://www.econbiz.de/10012697003
Saved in:
3
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
4
Investment in online advertising and return on sales : does it pay to outsource the services to an advertising agency?
Porto, Rafael Barreiros
;
Abreu, Fernando Antunes de
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 843-860
Persistent link: https://www.econbiz.de/10012203377
Saved in:
5
The myth of big data : Chinese advertising practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
6
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
7
Utility of advertising for creativity education : an experimental study targeting school children
Han, Kyoo-Hoon
;
Kim, Jieun
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011707409
Saved in:
8
Creativity identity in Colombia : the advertising creatives' perspective
Roca, David
;
Wilson, Bradley
;
Barrios, Andres
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 831-851
Persistent link: https://www.econbiz.de/10011859130
Saved in:
9
Stereotypical or just typical : how do US practitioners view the role and function of gender stereotypes in advertisements?
Windels, Kasey
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618435
Saved in:
10
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
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