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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Deutschland
Online-Handel
Social Web
149
Social web
149
Consumer behaviour
100
Konsumentenverhalten
100
Internet marketing
84
Online-Marketing
84
Viral marketing
44
Virales Marketing
44
Website
44
E-commerce
40
Electronic Commerce
40
Online retailing
39
social media
38
Internet
33
Beziehungsmarketing
32
Relationship marketing
32
Brand management
30
Markenführung
30
Werbewirkung
28
Brand image
19
Markenimage
19
Advertising
16
Confidence
16
Social network
16
Soziales Netzwerk
16
Vertrauen
16
Marketing management
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Marketingmanagement
14
Werbung
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Customer satisfaction
9
Experiment
9
Kundenzufriedenheit
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Personality psychology
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Persönlichkeitspsychologie
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Social relations
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Article
71
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Aufsatz in Zeitschrift
Article in journal
71
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English
62
German
9
Author
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Hudetz, Kai
5
Baal, Sebastian van
2
Drennan, Judy
2
Kelly, Louise
2
Kerr, Gayle
2
King, Ruth C.
2
Liang, Ting-Peng
2
Phua, Joe
2
Turban, Efraim
2
Ahn, Hyunchul
1
Ahn, Joongho
1
Ahn, Sun Joo
1
Akkan, Can
1
Anselmsson, Johan
1
Antheunis, Marjolijn L.
1
Asdemir, Kursad
1
Baek, Hyunmi
1
Balboni, Bernardo
1
Bekkerman, Ron
1
Belanche, Daniel
1
Bergiel, Blaise
1
Bright, Laura F.
1
Brown, Mark
1
Burkhalter, Janée N.
1
Chen, Chiao-Chieh
1
Chen, Li
1
Chin, Wynne W.
1
Chiu, Shih-Wen
1
Chiu, Yu-Ping
1
Choi, Youngseok
1
Chowa, Charles
1
Civelek, Ismail
1
Colliander, Jonas
1
Cuthbertson, Richard
1
Dabholkar, Pratibha A.
1
Dach, Christian
1
Dalakas, Vassilis
1
Daugherty, Terry
1
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
International journal of electronic commerce : IJEC
Journal of marketing communications
Journal of retailing and consumer services
126
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Journal of business research : JBR
114
Intereconomics : review of European economic policy
75
Ifo-Schnelldienst
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
International journal of internet marketing and advertising : IJIMA
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
58
Journal of internet commerce
47
Electronic commerce research
46
International journal of electronic marketing and retailing : IJEMR
43
International journal of advertising : the review of marketing communications
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Information systems research : ISR
41
Journal of management information systems : JMIS
41
Technological forecasting & social change : an international journal
39
Journal of electronic commerce research : JECR
38
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
36
International journal of business information systems : IJBIS
36
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
33
Wirtschaft und Statistik : WISTA
32
Journal of advertising research
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
International journal of hospitality management
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
Journal of promotion management : innovations in planning and applied research
27
International journal of retail & distribution management
26
International journal of advertising : the quarterly review of marketing communications
25
Wirtschaft im Wandel
25
Der Betrieb
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Analyses et prévisions / Institut "Créa" de Macroéconomie Appliquée, Université de Lausanne
21
German journal of agricultural economics : GJAE
21
Monatsbericht
21
Psychology & marketing
21
Electronic commerce research and applications
19
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ECONIS (ZBW)
71
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1
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10
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71
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
5
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
6
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
7
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
10
Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
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