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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Search engine marketing"
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Advertising effects
Konsumentenverhalten
Internet marketing
259
Online-Marketing
259
Consumer behaviour
129
Social Web
123
Social web
123
Online retailing
80
Online-Handel
80
E-commerce
72
Electronic Commerce
72
Viral marketing
66
Virales Marketing
66
Beziehungsmarketing
43
Relationship marketing
43
social media
43
Werbewirkung
38
Internet
34
Website
33
Brand management
31
Markenführung
31
Confidence
26
Vertrauen
26
Advertising
23
Werbung
22
USA
20
United States
19
Einzelhandel
17
Retail trade
17
Search engine
17
Suchmaschine
17
Brand image
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Preismanagement
14
Pricing strategy
14
Social network
13
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2
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Article
146
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Article in journal
146
Aufsatz in Zeitschrift
146
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English
146
Author
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Feng, Juan
3
Oh, Wonseok
3
Tan, Yong
3
Zhang, Xiaoquan
3
Aiken, K. Damon
2
Al-Adwan, Ahmad Samed
2
Aslam, Wajeeha
2
Choi, Angela Aerry
2
Donthu, Naveen
2
Farhat, Kashif
2
Ghose, Anindya
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Han, Sang Pil
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Klein, Andreas
2
Lohtia, Ritu
2
Mokhtar, Sany Sanuri Mohd
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Acquisti, Alessandro
1
Agarwal, Ashish
1
Aggarwal, Rohit
1
Ahmed, Aun
1
Ahuja, Vandana
1
Akar, Erkan
1
Akrimi, Yosra
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amaya Rivas, Adriana A.
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
Journal of business research : JBR
209
Journal of retailing and consumer services
153
International journal of internet marketing and advertising : IJIMA
128
International journal of advertising : the review of marketing communications
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
86
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of advertising research
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of promotion management : innovations in planning and applied research
62
International journal of hospitality management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
International journal of advertising : the quarterly review of marketing communications
48
The journal of product & brand management
47
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Cogent business & management
41
Electronic commerce research
41
Journal of promotion management : JPM
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing
33
Psychology & marketing
32
Journal of electronic commerce research : JECR
31
The journal of brand management : an international journal
31
Young consumers : insight and ideas for responsible marketers
31
International journal of consumer studies
30
International journal of technology marketing : IJTMkt
30
Journal of marketing research : JMR
30
Tourism management : research, policies, practice
30
International journal of electronic commerce : IJEC
29
Journal of management information systems : JMIS
29
Asia Pacific journal of marketing and logistics
28
Technological forecasting & social change : an international journal
27
International journal of contemporary hospitality management
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of marketing management : MM
25
Journal of marketing research
25
Marketing intelligence & planning
25
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ECONIS (ZBW)
146
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146
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
4
How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Pham, A. D.
;
Trang T. T. Dao
;
Phuong M. Pham
;
Yen H. Pham
; …
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 172-203
Persistent link: https://www.econbiz.de/10014566442
Saved in:
5
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
6
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
7
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
8
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
9
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
10
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
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