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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~subject:"Konsumentenverhalten"
~subject:"Vertrauen"
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Search: subject_exact:"Search engine marketing"
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Subject
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Konsumentenverhalten
Vertrauen
Internet marketing
256
Online-Marketing
256
Consumer behaviour
127
Social Web
121
Social web
121
Online retailing
77
Online-Handel
77
E-commerce
70
Electronic Commerce
70
Viral marketing
65
Virales Marketing
65
Beziehungsmarketing
43
Relationship marketing
43
social media
43
Advertising effects
38
Werbewirkung
38
Internet
34
Website
33
Brand management
31
Markenführung
31
Confidence
26
Advertising
23
Werbung
22
USA
20
United States
19
Einzelhandel
17
Retail trade
17
Search engine
17
Suchmaschine
17
Brand image
16
Markenimage
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
15
Kundenzufriedenheit
15
Preismanagement
14
Pricing strategy
14
Social network
13
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Online availability
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Undetermined
87
Free
2
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Article
133
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Article in journal
133
Aufsatz in Zeitschrift
133
Language
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English
133
Author
All
Tan, Yong
3
Aggarwal, Rohit
2
Aiken, K. Damon
2
Al-Adwan, Ahmad Samed
2
Aslam, Wajeeha
2
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Donthu, Naveen
2
Farhat, Kashif
2
Feng, Juan
2
Ghose, Anindya
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Klein, Andreas
2
Lohtia, Ritu
2
Midha, Vishal
2
Mokhtar, Sany Sanuri Mohd
2
Oh, Wonseok
2
Sharma, Varinder M.
2
Shin, Sohyoun
2
Sullivan, Nicholas
2
Swilley, Esther
2
Zhang, Xiaoquan
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Ahuja, Vandana
1
Akar, Erkan
1
Akrimi, Yosra
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amaya Rivas, Adriana A.
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
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Published in...
All
Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
Journal of business research : JBR
186
Journal of retailing and consumer services
147
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of promotion management : JPM
29
Journal of electronic commerce research : JECR
28
Journal of marketing
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Journal of management information systems : JMIS
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of marketing management : MM
23
Journal of marketing research : JMR
23
Psychology & marketing
23
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
133
Showing
1
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133
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
7
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
8
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
9
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
10
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
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