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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
~subject:"Vertrauen"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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United States
Vertrauen
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
Online-Handel
58
E-commerce
52
Electronic Commerce
52
Viral marketing
46
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
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30
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Article in journal
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30
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1
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English
30
Author
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Aggarwal, Rohit
2
Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Midha, Vishal
2
Sullivan, Nicholas
2
Swilley, Esther
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Becerra, Enrique P.
1
Birnbaum, Daniel
1
Brown, Cheryl O.
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Davis, Katie
1
Donthu, Naveen
1
Dou, Yifan
1
Elsaid, Abdel Moneim M. K.
1
Guillory, Monica D.
1
Guo, Chenhui
1
Gupta, Pranjal
1
Harris, Judy
1
Hazari, Sunil
1
Heiens, Richard A.
1
Heitmeyer, Jeanne
1
Janmohammadi, Mahshid
1
Jiang, Zhenhui
1
Kim, Iksuk
1
Knight, Michael B.
1
Kokash, Husam
1
Kumar, Uma
1
Kumar, Vinod
1
Li, Beibei
1
Li, Xiuping
1
Lohtia, Ritu
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
25
International journal of internet marketing and advertising : IJIMA
22
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of internet commerce
12
Journal of marketing communications
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of advertising : the review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Cogent business & management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIT sloan management review
6
Business horizons
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Technological forecasting & social change : an international journal
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
The journal of product & brand management
5
Electronic commerce research
4
Electronic commerce research and applications
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems and e-business management : ISeB
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of contemporary hospitality management
4
International journal of electronic business
4
International journal of electronic commerce : IJEC
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
30
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1
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30
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
4
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
5
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
6
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
7
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
8
Investigating value, loyalty, and trust as determinants of purchase intention on the Pinterest social media network
Sethna, Beheruz N.
;
Hazari, Sunil
;
Brown, Cheryl O.
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10012509421
Saved in:
9
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
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