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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Subject
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United States
Viral marketing
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
Online-Handel
58
E-commerce
52
Electronic Commerce
52
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
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60
Case study
1
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English
60
Author
All
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Donthu, Naveen
2
Feng, Juan
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Kwark, Young
2
Lohtia, Ritu
2
Lu, Xianghua
2
Oh, Wonseok
2
Swilley, Esther
2
Tan, Yong
2
Zhang, Xiaoquan
2
Acharyulu, G. V. R. K.
1
Adomavicius, Gediminas
1
Agarwal, Ritu
1
Aggarwal, Rohit
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amritesh
1
Ananthakrishnan, Uttara M.
1
Animesh, Animesh
1
Araujo, Priscila Graziele
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Ba, Sulin
1
Barbosa, Belem
1
Birnbaum, Daniel
1
Brass, Daniel J.
1
Bueno, Ricardo Luiz Pereira
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Cho, Daegon
1
Claussen, Jörg
1
Coyle, James R.
1
Davis, Katie
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
80
International journal of internet marketing and advertising : IJIMA
50
International journal of hospitality management
46
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of advertising research
34
Journal of marketing communications
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
28
Journal of management information systems : JMIS
25
Electronic commerce research
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of internet commerce
22
International journal of advertising : the review of marketing communications
21
Journal of travel and tourism marketing
21
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of marketing
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
Journal of promotion management : innovations in planning and applied research
17
The journal of product & brand management
15
Business horizons
13
International journal of advertising : the quarterly review of marketing communications
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
Cogent business & management
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
60
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60
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
5
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
6
Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit
;
Sharma, Supran Kumar
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
Saved in:
7
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
8
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
9
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
10
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
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