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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject_exact:"Search engine marketing"
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Subject
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United States
Internet marketing
181
Online-Marketing
181
Social Web
83
Social web
83
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
59
Online-Handel
59
E-commerce
53
Electronic Commerce
53
Viral marketing
47
Virales Marketing
47
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
Advertising
15
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
Digital platform
11
Digitale Plattform
11
online reviews
11
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
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Article
16
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Article in journal
Case study
Aufsatz in Zeitschrift
16
Fallstudie
1
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English
16
Author
All
Cazier, Joseph A.
2
Goldsmith, Ronald E.
2
Swilley, Esther
2
Agarwal, Ritu
1
Animesh, Animesh
1
Birnbaum, Daniel
1
Davis, Katie
1
Donthu, Naveen
1
Dou, Yifan
1
Elsaid, Abdel Moneim M. K.
1
Guillory, Monica D.
1
Guo, Chenhui
1
Gupta, Pranjal
1
Harris, Judy
1
Heiens, Richard A.
1
Heitmeyer, Jeanne
1
Jiang, Zhenhui
1
Kim, Iksuk
1
Knight, Michael B.
1
Li, Xiuping
1
Lohtia, Ritu
1
Lu, Xianghua
1
May, Douglas B.
1
Misener, Jenna
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Niculescu, Marius F.
1
Sambamurthy, Vallabh
1
Sheridan, Michael J.
1
Sullivan, Pauline
1
Susarla, Anjana
1
Tran, Jennifer
1
Viswanathan, Siva
1
Wang, Yen-Yao
1
Watt, James
1
Wu, D. J.
1
Yi, Cheng
1
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
Crowdfunding : the corporate era
2
Electronic commerce research
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of electronic business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of nonprofit & voluntary sector marketing
2
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ECONIS (ZBW)
16
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16
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1
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
4
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
5
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
Engineering optimal network effects via social media features and seeding in markets for digital goods and services
Dou, Yifan
;
Niculescu, Marius F.
;
Wu, D. J.
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 164-185
Persistent link: https://www.econbiz.de/10009736912
Saved in:
7
Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh
;
Viswanathan, Siva
;
Agarwal, Ritu
- In:
Information systems research : ISR
22
(
2011
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
Saved in:
8
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
9
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
10
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
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