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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychological and behavioral aspects of risk series"
~subject:"Stakeholder"
~subject:"Strategisches Management"
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Search: subject_exact:"Company reputation"
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Stakeholder
Strategisches Management
Corporate reputation
36
Firmenimage
36
Öffentlichkeitsarbeit
19
Public relations
18
Corporate Social Responsibility
10
Corporate social responsibility
10
Consumer behaviour
8
Konsumentenverhalten
8
Corporate culture
5
Crisis management
5
Krisenmanagement
5
Reputation
5
Unternehmenskultur
5
Brand management
4
Markenführung
4
Strategic management
4
Advertising
3
Brand architecture
3
Brand image
3
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3
Managers
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Markenarchitektur
3
Markenimage
3
Social Web
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Social web
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USA
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United States
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corporate branding
3
Beziehungsmarketing
2
CSR communication
2
Communication
2
Confidence
2
Corporate identity
2
Financial crisis
2
Finanzkrise
2
Großbritannien
2
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2
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Burke, Ronald J.
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Martin, Graeme
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Basile, Kelly
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Bögel, Paula Maria
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Cooper, Cary
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Cooper, Cary L.
1
Ferguson, Mary Ann
1
Goh, Mark
1
Letourneau, Olivia
1
Nix, Petra
1
Schnöring, Stefanie
1
Siegert, Gabriele
1
Song, Baobao
1
Tso, Sophia
1
Wen, Jing
1
Yang, Jing
1
Yeo, Roland K.
1
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing communications
Psychological and behavioral aspects of risk series
Corporate reputation review : an international journal
23
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
15
Journal of business ethics : JOBE
12
Corporate communications : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
Corporate reputation review
9
Corporate social responsibility and environmental management
9
International studies of management and organization
7
Academy of Management journal : AMJ
6
Journal of business research : JBR
6
The Academy of Management review : AMR
6
The journal of brand management : an international journal
6
Corporate reputation : managing opportunities and threats
5
Marketing intelligence & planning
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Australasian marketing journal
4
Business & society
4
Cogent business & management
4
Reputation Management
4
Business strategy and the environment
3
European journal of marketing : EJM
3
European management journal
3
Global aspects of reputation and strategic management
3
Journal of international business and economics : JIBE
3
Marketing : ZFP ; journal of research and management
3
Qualitative market research : an international journal
3
Studies in managerial and financial accounting
3
essentials
3
British journal of management : BJM
2
Business and society review : a quarterly forum on the role of business in a free society
2
Business ethics, the environment & responsibility
2
California management review
2
Contemporary thoughts on corporate branding and corporate identity management
2
Entrepreneurial business and economics review : EBER
2
European journal of management and business economics : EJM&BE
2
Europäische Hochschulschriften / 5
2
Facets of corporate identity, communication, and reputation
2
Faculty & research / Insead : working paper series
2
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ECONIS (ZBW)
7
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1
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
2
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
3
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
4
Corporate reputation : managing opportunities and threats
Burke, Ronald J.
(
contributor
);
Cooper, Cary L.
(
contributor
)
-
2016
Persistent link: https://www.econbiz.de/10014499053
Saved in:
5
Corporate reputation : managing opportunities and threats
Burke, Ronald J.
(
ed.
);
Martin, Graeme
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009010906
Saved in:
6
Corporate image and reputation of large Mainland Chinese enterprises
Yeo, Roland K.
;
Goh, Mark
;
Tso, Sophia
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009261655
Saved in:
7
Den guten Ruf professionell managen
Nix, Petra
;
Schnöring, Stefanie
;
Siegert, Gabriele
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003787905
Saved in:
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