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~isPartOf:"Health marketing quarterly"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"United States"
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Search: subject_exact:"Online advertising"
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United States
Internet marketing
216
Online-Marketing
216
Social Web
108
Social web
108
Consumer behaviour
91
Konsumentenverhalten
91
Online retailing
49
Online-Handel
49
E-commerce
47
Electronic Commerce
47
Viral marketing
47
Virales Marketing
47
Advertising effects
37
Werbewirkung
37
social media
35
Internet
32
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27
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24
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24
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21
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20
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Aalberts, Robert J.
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Nill, Alexander F.
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1
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1
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1
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1
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1
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1
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1
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1
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1
Law, Rob
1
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1
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Sakulsaengprapha, Vorada
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Health marketing quarterly
Information systems research : ISR
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of current issues and research in advertising : JCIRA
Journal of travel and tourism marketing
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
2
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ECONIS (ZBW)
21
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21
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1
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
2
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
3
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
4
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
5
Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
6
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
7
Engineering optimal network effects via social media features and seeding in markets for digital goods and services
Dou, Yifan
;
Niculescu, Marius F.
;
Wu, D. J.
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 164-185
Persistent link: https://www.econbiz.de/10009736912
Saved in:
8
A comparison of social media adoption and use in different countries : the case of the United States and Switzerland
Milwood, Pauline
;
Marchiori, Elena
;
Zach, Florian
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 165-168
Persistent link: https://www.econbiz.de/10009744613
Saved in:
9
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
10
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
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