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~isPartOf:"Health marketing quarterly"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Brand image"
~subject:"United States"
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Online retailing
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Health marketing quarterly
Information systems research : ISR
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
54
International journal of internet marketing and advertising : IJIMA
47
The journal of product & brand management
35
Journal of advertising research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of retailing and consumer services
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
22
Journal of marketing communications
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of promotion management : innovations in planning and applied research
16
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of advertising : the review of marketing communications
14
Journal of promotion management : JPM
13
Marketing intelligence & planning
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Business horizons
10
Journal of internet commerce
10
Tourism management perspectives : TMP
10
International journal of hospitality management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Journal of marketing theory and practice : JMTP
7
Young consumers : insight and ideas for responsible marketers
7
Journal of fashion marketing and management
6
Journal of strategic marketing
6
Journal of travel and tourism marketing
6
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23
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
3
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
4
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
5
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
6
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
7
Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius
;
Babu, Deepak
;
Francis, Michelle
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
Saved in:
8
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
9
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
10
Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti
;
Poursaeed, Mohammad Mehdi
- In:
International journal of e-business research : an …
11
(
2015
)
4
,
pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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