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~isPartOf:"Health marketing quarterly"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Social web"
~subject:"United States"
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Social web
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Internet marketing
167
Online-Marketing
167
Social Web
83
Consumer behaviour
71
Konsumentenverhalten
71
Online retailing
41
Online-Handel
41
E-commerce
35
Electronic Commerce
35
Advertising effects
33
Werbewirkung
33
Viral marketing
32
Virales Marketing
32
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27
social media
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23
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Papagiannidis, Savvas
3
Tan, Yong
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2
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2
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2
Fogel, Joshua
2
Ghose, Anindya
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2
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2
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2
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2
Zhang, Xiaoquan
2
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1
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1
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1
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1
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Health marketing quarterly
Information systems research : ISR
International journal of e-business research : an official publication of the Information Resources Management Association
Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
115
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
International journal of advertising : the review of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
48
Business horizons
46
International journal of hospitality management
46
The journal of product & brand management
45
International journal of electronic marketing and retailing : IJEMR
44
Journal of management information systems : JMIS
43
Journal of internet commerce
42
Cogent business & management
40
Journal of advertising research
40
International journal of technology marketing : IJTMkt
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Marketing intelligence & planning
33
SpringerLink / Bücher
32
The journal of brand management : an international journal
32
Journal of marketing
31
Journal of strategic marketing
31
Springer eBook Collection
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of travel and tourism marketing
29
International journal of contemporary hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Psychology & marketing
27
Journal of electronic commerce research : JECR
26
Journal of promotion management : JPM
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
95
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95
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
5
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
6
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
7
Dealing with the social media polycontextuality of work
Vaast, Emmanuelle
;
Pinsonneault, Alain
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1428-1451
Persistent link: https://www.econbiz.de/10014321827
Saved in:
8
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
9
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
10
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
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