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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business economics : JBE"
~subject:"Loyalty program"
~subject:"Ärzte"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Loyalty program
Ärzte
Direct marketing
39
Direktmarketing
39
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
18
Konsumentenverhalten
18
Pharmaceutical industry
14
Pharmaindustrie
14
Internet marketing
8
Online-Marketing
8
USA
8
United States
8
prescription drugs
6
Physicians
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Target group
3
Zielgruppe
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
2
Kundenbindungsprogramm
2
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Aufsatz in Zeitschrift
Ratgeber
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English
7
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Fogel, Joshua
2
Bhutada, Nilesh S.
1
Blose, Julia E.
1
Broekemier, Gregory M.
1
Burkink, Tim J.
1
Cook, Christopher L.
1
Gruber, Kathrin
1
Hornik, Kurt
1
Jiang, Pingjun
1
Mack, Rhonda W.
1
March, Nicolas
1
Perri, Matthew
1
Reutterer, Thomas
1
Schulz, Steven A.
1
Teichman, Chaim
1
Zhuk, Anna
1
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Health marketing quarterly
Journal of business economics : JBE
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
International journal of industrial organization
1
International journal of nonprofit & voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing management : MM
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Quantitative marketing and economics : QME
1
The journal of consumer marketing
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ECONIS (ZBW)
7
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1
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
2
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
3
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
4
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
5
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
6
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
7
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
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