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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business economics : JBE"
~subject:"Loyalty program"
~subject:"Patienten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Loyalty program
Patienten
Direct marketing
39
Direktmarketing
39
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
18
Konsumentenverhalten
18
Pharmaceutical industry
14
Pharmaindustrie
14
Internet marketing
8
Online-Marketing
8
USA
8
United States
8
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Target group
3
Zielgruppe
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
2
Kundenbindungsprogramm
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
6
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English
6
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Bhutada, Nilesh S.
1
Blose, Julia E.
1
Broekemier, Gregory M.
1
Burkink, Tim J.
1
Cook, Christopher L.
1
Delorme, Denise E.
1
Gruber, Kathrin
1
Hornik, Kurt
1
Huh, Jisu
1
Mack, Rhonda W.
1
March, Nicolas
1
Perri, Matthew
1
Reid, Leonard N.
1
Reutterer, Thomas
1
Schulz, Steven A.
1
Willis, Erin
1
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Health marketing quarterly
Journal of business economics : JBE
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
International journal of nonprofit & voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
3
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
4
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
5
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
6
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
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