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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of business economics : JBE"
~subject:"Loyalty program"
~subject:"Pharmaceuticals"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Direct mail"
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| 6 applied filters
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Subject
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Loyalty program
Pharmaceuticals
Direct marketing
39
Direktmarketing
39
Arzneimittel
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
18
Konsumentenverhalten
18
Pharmaceutical industry
14
Pharmaindustrie
14
Internet marketing
8
Online-Marketing
8
USA
8
United States
8
prescription drugs
6
Physicians
5
Ärzte
5
DTC advertising
4
Patienten
4
Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
Target group
3
Zielgruppe
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
2
Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
2
Kundenbindungsprogramm
2
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16
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31
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1
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
32
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
32
Author
All
Aikin, Kathryn J.
4
Fogel, Joshua
3
Park, Jin Seong
3
Sullivan, Helen W.
3
Betts, Kevin R.
2
O'Donoghue, Amie C.
2
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Blose, Julia E.
1
Bradford, W. David
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
Delbaere, Marjorie
1
Delorme, Denise E.
1
Fogel, Joshua A.
1
Foreman, Jeffrey R.
1
Grover, Aditi
1
Gruber, Kathrin
1
Hagenbuch, David
1
Haley, Eric John
1
Helme, Donald W.
1
Hisaw, Lisa
1
Hornik, Kurt
1
Hoverman, Victoria J.
1
Hsieh, Meng-Hua
1
Huh, Jisu
1
Illes, Judy
1
Jiang, Pingjun
1
Joseph, Mathew
1
Ju, Ilwoo
1
Kiernicki, Kristen
1
Kilgore, Meredith
1
Koku, Paul Sergius
1
Lemanski, Jennifer L.
1
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Health marketing quarterly
Journal of business economics : JBE
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Applied economics
1
Cogent business & management
1
Economic affairs : journal of the Institute of Economic Affairs
1
Frontiers in health policy research
1
Information economics and policy : IEP
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of targeting, measurement and analysis for marketing
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
Services marketing quarterly
1
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ECONIS (ZBW)
32
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
3
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
4
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
7
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
8
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
9
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
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