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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~subject:"Brand image"
~subject:"Direct marketing"
~subject:"Information behaviour"
~subject:"United States"
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Brand image
Direct marketing
Information behaviour
United States
Internet marketing
36
Online-Marketing
36
Consumer behaviour
19
Konsumentenverhalten
19
Social Web
15
Social web
15
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13
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social media
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Fogel, Joshua
3
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Nill, Alexander F.
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1
Fogel, Joshua A.
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Go, Eun
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He, Waverley
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of business research : JBR
62
International journal of internet marketing and advertising : IJIMA
54
The journal of product & brand management
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of retailing and consumer services
32
Journal of advertising research
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of brand management : an international journal
22
Journal of marketing communications
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of promotion management : innovations in planning and applied research
16
Tourism management : research, policies, practice
16
Cogent business & management
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
International journal of advertising : the review of marketing communications
14
Journal of promotion management : JPM
14
Marketing intelligence & planning
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of hospitality management
11
Journal of internet commerce
11
Business horizons
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of electronic commerce research : JECR
10
Journal of marketing management : MM
10
SpringerLink / Bücher
10
Tourism management perspectives : TMP
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Electronic commerce research
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of marketing theory and practice : JMTP
7
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ECONIS (ZBW)
15
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1
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10
of
15
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date (newest first)
date (oldest first)
1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
4
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
5
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
6
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
7
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
8
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
9
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
10
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
1
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