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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~isPartOf:"Stakeholder involvement in social marketing : challenges and approaches to engagement"
~subject:"Alkoholkonsum"
~subject:"Australien"
~subject:"Social web"
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Alkoholkonsum
Australien
Social web
Social marketing
74
Social Marketing
72
social marketing
26
Gesundheitsvorsorge
15
Preventive care
15
Consumer behaviour
13
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Health marketing quarterly
Journal of nonprofit & public sector marketing
Stakeholder involvement in social marketing : challenges and approaches to engagement
Journal of business research : JBR
6
Journal of social marketing : JSOCM
6
Australasian marketing journal
5
International journal of nonprofit and voluntary sector marketing
5
Journal of marketing management : MM
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The SAGE handbook of social marketing
3
Contemporary issues in social marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of promotion management : JPM
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The journal of management development
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Asia-Pacific journal of management research and innovation
1
Bridging the gap between advertising academia and practice
1
Central European business review : CEBR
1
Corporate governance : international journal of business in society
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
European research on management and business economics
1
ICT management in non-profit organizations
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
17
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1
Can combined marketing and planning-oriented of community-based
social
marketing
(CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri
;
Jainuri, Jainuri
;
Salahudin, Salahudin
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
Saved in:
2
Social
marketing
and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
3
MOSA : addressing alcohol issues in Slovenia through an upstream multiple stakeholder approach
Kamin, Tanja
;
Roškar, Maja
- In:
Stakeholder involvement in social marketing : …
,
(pp. 55-71)
.
2021
Persistent link: https://www.econbiz.de/10012419440
Saved in:
4
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
5
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
6
Using Web 2.0 for health promotion and
social
marketing
efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
7
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
8
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
9
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
10
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
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