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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Alkoholkonsum"
~subject:"Australien"
~subject:"Prospect Theory"
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Alkoholkonsum
Australien
Prospect Theory
Social marketing
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Social Marketing
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social marketing
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Russell-Bennett, Rebekah
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Health marketing quarterly
Journal of nonprofit & public sector marketing
Journal of business research : JBR
7
Australasian marketing journal
5
International journal of nonprofit and voluntary sector marketing
5
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
International review on public and non-profit marketing
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing management : MM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Contemporary issues in social marketing
2
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
Journal of economic behavior & organization : JEBO
2
Journal of social marketing : JSOCM
2
Marktorientiertes Nonprofit-Management
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
Stakeholder involvement in social marketing : challenges and approaches to engagement
2
The SAGE handbook of social marketing
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australian journal of management
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Bridging the gap between advertising academia and practice
1
CEDEX discussion paper series
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CESifo Working Paper
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CESifo working papers
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European business review
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of management, economics and social sciences : IJMESS
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International journal of nonprofit & voluntary sector marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
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Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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18
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1
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
3
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
4
A hierarchy-of-effects approach to designing a
social
marketing
game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
5
Designing messages for fluorosis mitigation behavior change : role of message framing and perceived risk
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Health marketing quarterly
35
(
2018
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011979393
Saved in:
6
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
7
Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.
;
Brannon, Laura A.
;
Miller, Megan M.
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
Saved in:
8
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
9
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
10
The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young
- In:
Health marketing quarterly
29
(
2012
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
Saved in:
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