//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
166
Werbewirkung
166
Consumer behaviour
87
Konsumentenverhalten
87
Advertising
84
Werbung
84
Arzneimittel
27
Internet marketing
27
Online-Marketing
27
Pharmaceuticals
27
Brand management
25
Markenführung
25
Direct marketing
20
Direktmarketing
20
Brand image
19
Markenimage
19
USA
19
United States
19
Product Placement
17
Product placement
17
Celebrity endorsement
16
Celebrity-Werbung
16
Brand
14
Markenartikel
14
Pharmaceutical industry
14
Pharmaindustrie
14
advertising
14
Emotion
12
product placement
12
Marketing management
10
Marketingmanagement
10
Sales promotion
10
Verkaufsförderung
10
Social Marketing
9
Social marketing
9
Cultural identity
8
Kulturelle Identität
8
Psychology of advertising
8
Werbepsychologie
8
Fernsehwerbung
7
more ...
less ...
Online availability
All
Undetermined
78
Free
1
Type of publication
All
Article
164
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
166
Aufsatz in Zeitschrift
166
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
166
Author
All
Park, Jin Seong
5
Aikin, Kathryn J.
3
Chen, Huan
3
Dardis, Frank E.
3
Freeman, Gordon L.
3
Lee, Sang Yeal
3
Morimoto, Mariko
3
Moser, H. R.
3
Shen, Fuyuan
3
Betts, Kevin R.
2
Chan, Fanny Fong Yee
2
Chung, Hwiman
2
Dodoo, Naa Amponsah
2
Fogel, Joshua
2
Jeong, Yongick
2
Ju, Ilwoo
2
Kim, Eunice
2
Kim, Sojung
2
McKeever, Robert
2
Meng, Juan
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Park, Sejin
2
Sar, Sela
2
Schmierbach, Mike
2
Shi, Lei
2
Sullivan, Helen W.
2
Vafeiadis, Michail
2
Wang, Ye
2
Wirtz, John G.
2
Wu, Linwan
2
Abratt, Russell
1
Adams, Grace
1
Ahern, Lee
1
Ahn, Euijin
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alessandri, Susan Westcott
1
Alperstein, Neil M.
1
Amyx, Douglas Alan
1
more ...
less ...
Published in...
All
Health marketing quarterly
Journal of promotion management : JPM
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Marketing intelligence & planning
28
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
166
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
3
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
7
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
10
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->