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~isPartOf:"Health marketing quarterly"
~isPartOf:"Strategic management journal"
~subject:"Direct marketing"
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Search: subject_exact:"Pharmazeutische Industrie"
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Direct marketing
Pharmaceutical industry
53
Pharmaindustrie
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Arzneimittel
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Pharmaceuticals
18
Advertising
16
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16
Direktmarketing
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Aikin, Kathryn J.
3
Sullivan, Helen W.
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Berktold, Jennifer
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Betts, Kevin R.
1
Broekemier, Gregory M.
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Burke, Panne
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Health marketing quarterly
Strategic management journal
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of global marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Advertising in developing and emerging countries : the economic, political and social context
1
Applied economics
1
Corporate reputation review : an international journal
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Economic affairs : journal of the Institute of Economic Affairs
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of health economics and management
1
International journal of information systems and change management : IJISCM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
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Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER Working Paper
1
NBER working paper series
1
Quantitative marketing and economics : QME
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
Services marketing quarterly
1
Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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1
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
2
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
5
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
6
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
7
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
8
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
9
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
10
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
1
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