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~isPartOf:"Health marketing quarterly"
~subject:"Direct marketing"
~subject:"Information behaviour"
~subject:"United States"
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Search: subject_exact:"Online advertising"
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Direct marketing
Information behaviour
United States
Internet marketing
22
Online-Marketing
22
Consumer behaviour
11
Konsumentenverhalten
11
Social Web
11
Social web
11
social media
10
Arzneimittel
7
Direktmarketing
7
Pharmaceuticals
7
Advertising
6
Werbung
6
Advertising effects
5
Brand management
5
Markenführung
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Werbewirkung
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Internet
4
Pharmaceutical industry
4
Pharmaindustrie
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Informationsverhalten
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Fogel, Joshua
3
Aikin, Kathryn J.
1
Fogel, Joshua A.
1
Go, Eun
1
He, Waverley
1
Jiang, Pingjun
1
Masterson, Jonathan P., IV
1
Mathews, Simon C.
1
Novick, Daniel
1
O'Donoghue, Amie C.
1
Park, Sun-Young
1
Rupert, Douglas J.
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Sakulsaengprapha, Vorada
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Schilling, Andrew
1
Shi, Galen
1
Shraybman-Buynova, Jennifer
1
Sullivan, Helen W.
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Teichman, Chaim
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Willis, Erin
1
Willoughby, Jessica Fitts
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Wymer, Walter
1
Zhuk, Anna
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Health marketing quarterly
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
21
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
SpringerLink / Bücher
10
Information systems research : ISR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of marketing research : JMR
6
Journal of retailing and consumer services
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
NBER working paper series
6
The journal of consumer marketing
6
CESifo working papers
5
Cases on strategic social media utilization in the nonprofit sector
5
Electronic commerce research and applications
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of electronic commerce research : JECR
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Business horizons
4
Electronic commerce research
4
International journal of electronic business
4
International journal of hospitality management
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of internet commerce
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
Working paper / National Bureau of Economic Research, Inc.
4
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ECONIS (ZBW)
10
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10
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10
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
5
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
6
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
7
Health information seeking on the Internet : the role of involvement in searching for and assessing online health information
Park, Sun-Young
;
Go, Eun
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011628491
Saved in:
8
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
9
Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
Saved in:
10
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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