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~isPartOf:"Health marketing quarterly"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Statistics"
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USA
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
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15
Pharmaceutical industry
14
Pharmaindustrie
14
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7
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prescription drugs
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direct-to-consumer advertising
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3
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physicians
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prescription drug advertising
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An, Soontae
1
Bhutada, Nilesh S.
1
Blose, Julia E.
1
Brown, Jane D.
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
Delorme, Denise E.
1
Fogel, Joshua A.
1
Hisaw, Lisa
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Huh, Jisu
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Illes, Judy
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Koku, Paul Sergius
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Mackert, Michael
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Health marketing quarterly
The review of financial studies
18
Journal of financial and quantitative analysis : JFQA
13
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of law & economics
8
European journal of operational research : EJOR
6
Journal of advertising research
6
Journal of international economic law
6
Journal of marketing
6
Journal of political economy
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The American economic review
6
International journal of production research
5
Journal of business research : JBR
5
Journal of financial economics
5
Strategic management journal
5
International journal of electronic finance : IJEF
4
International journal of managerial finance : IJMF
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Journal of banking & finance
4
Managerial finance
4
The journal of finance : the journal of the American Finance Association
4
The journal of industrial economics
4
The review of economics and statistics
4
Advances in business and management forecasting
3
American journal of agricultural economics
3
Business economics : the journal of the National Association for Business Economists
3
Direct marketing : an international journal
3
Economic inquiry : journal of the Western Economic Association International
3
Economic review
3
International journal of production economics
3
Journal of business & economics research
3
Journal of competition law & economics
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of financial intermediation
3
Journal of financial services marketing : JFSM
3
Journal of financial services research : JFSR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
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ECONIS (ZBW)
8
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date (oldest first)
1
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
2
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
3
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
4
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
5
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
6
The impact of denying a direct-to-consumer advertised drug request on the patient/physician relationship
Blose, Julia E.
;
Mack, Rhonda W.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003933246
Saved in:
7
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
8
Direct-to-consumer advertisements of prescription medications over the Internet
Fogel, Joshua A.
;
Novick, Daniel
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 347-371
Persistent link: https://www.econbiz.de/10003933253
Saved in:
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