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Advertising effects
50
Werbewirkung
50
Advertising
31
Werbung
31
Consumer behaviour
27
Konsumentenverhalten
27
Arzneimittel
25
Pharmaceuticals
25
Direct marketing
19
Direktmarketing
19
Pharmaceutical industry
13
Pharmaindustrie
13
Gesundheit
7
Gesundheitsvorsorge
7
Health
7
Preventive care
7
Social Marketing
7
Social marketing
7
Gesundheitsrisiko
6
Health risk
6
Prospect Theory
6
Prospect theory
6
USA
6
United States
6
Internet marketing
5
Online-Marketing
5
Children
4
Emotion
4
Kinder
4
direct-to-consumer advertising
4
prescription drugs
4
Body weight
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Jugendliche
3
Kognition
3
Körpergewicht
3
Narrative Methode
3
Narrative method
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Aikin, Kathryn J.
3
Park, Jin Seong
3
Betts, Kevin R.
2
Fogel, Joshua
2
Freeman, Gordon L.
2
Moser, H. R.
2
Sar, Sela
2
Shen, Fuyuan
2
Sullivan, Helen W.
2
Wirtz, John G.
2
Adams, Grace
1
Ahn, Ho-Young Anthony
1
Ahn, Ho-young
1
Alperstein, Neil M.
1
Baker, Jillian L.
1
Banerjee, Saikat
1
Berktold, Jennifer
1
Bhutada, Nilesh S.
1
Biswas, Saswata Narayan
1
Bouslama, Heifa
1
Bradford, W. David
1
Brannon, Daniel
1
Brawner, Bridgette M.
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Calantone, Roger J.
1
Cashman, Rebecca
1
Cavusgil, Erin
1
Cheng, Benjamin Ka Lun
1
Comello, Maria Leonora G.
1
Dable, Rajani A.
1
Darrow, Jonathan J.
1
Dash, Sampada Kumar
1
Delbaere, Marjorie
1
Deshpande, Aparna D.
1
Evans, Nathaniel J.
1
Foreman, Jeffrey R.
1
Fox, Alexa K.
1
Ghuge, Shreyas
1
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Published in...
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Health marketing quarterly
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
198
Journal of marketing communications
188
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
50
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50
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1
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
2
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
3
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
4
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
5
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
6
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
7
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
8
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
9
OTC drug advertising in Japan : the role of need for cognition and celebrity endorser credibility
Morimoto, Mariko
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10012259403
Saved in:
10
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
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