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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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B-to-B-Marketing
Brand management
Beziehungsmarketing
7
Brand loyalty
7
Consumer behaviour
7
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7
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Han, Heesup
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
The journal of product & brand management
25
Journal of retailing and consumer services
24
The journal of brand management : an international journal
19
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Cogent business & management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing theory and practice : JMTP
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
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The Lahore journal of business
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ECONIS (ZBW)
7
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1
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
4
Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane
;
Alnawas, Ibrahim
- In:
International journal of contemporary hospitality management
28
(
2016
)
12
,
pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
Saved in:
5
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
Ammari, Nedra Bahri
;
Van Niekerk, Mathilda
;
Ben Khelil, …
- In:
International journal of contemporary hospitality management
28
(
2016
)
3
,
pp. 559-585
Persistent link: https://www.econbiz.de/10011578149
Saved in:
6
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
7
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
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