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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Simulation
Social web
B-to-B-Marketing
631
Business-to-business marketing
631
Lieferantenmanagement
355
Supplier relationship management
355
Beziehungsmarketing
163
Relationship marketing
163
Marketing management
89
Marketingmanagement
89
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
E-commerce
66
Electronic Commerce
66
Selling
63
Verkauf
63
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Social Web
54
Verkaufspersonal
54
Internet marketing
51
Online-Marketing
51
Brand image
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
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2
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Article
102
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Aufsatz in Zeitschrift
Article in journal
104
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2
Aufsatz im Buch
1
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English
104
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Christodoulides, George
7
Agnihotri, Raj
5
Brown, Brian P.
3
Dingus, Rebecca
3
Michaelidou, Nina
3
Mohan, Mayoor
3
Behl, Abhishek
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Chan, Ka Wing
2
Dwivedi, Yogesh Kumar
2
Ewing, Michael
2
Gu, William
2
Hill, Ronald Paul
2
Hu, Michael Y.
2
Itani, Omar S.
2
Krush, Michael T.
2
Kumar, V.
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Marquardt, Adam J.
2
Mero, Joel
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Salo, Jari
2
Septianto, Felix
2
Shankar, Amit
2
Siamagka, Nikoletta-Theofania
2
Terho, Harri
2
Tóth, Zsófia
2
Watkins, Alison
2
Adeola, Ogechi
1
Akarsu, Tugra Nazlil
1
Anaza, Nwamaka A.
1
Ancillai, Chiara
1
Andersen, Poul Houman
1
Angell, Robert J.
1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
31
Journal of business research : JBR
18
Journal of business-to-business marketing
5
European journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Businesses
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of technology marketing : IJTMkt
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
The journal of personal selling & sales management : JPSSM
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
American journal of business : applying research to practice ; AJB
1
Asian business & management
1
Business horizons
1
Central European business review : CEBR
1
Cogent business & management
1
Corporate reputation review : an international journal
1
Decision sciences
1
Economic research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European retail research
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
104
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104
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
8
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
9
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
10
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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