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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~subject:"Verkauf"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Simulation
Verkauf
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
64
Betriebliche Wertschöpfung
63
Internet marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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146
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4
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Article
200
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Aufsatz in Zeitschrift
Article in journal
202
Collection of articles of several authors
3
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3
Konferenzbeitrag
3
Sammelwerk
3
Aufsatz im Buch
1
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1
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English
202
Author
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Terho, Harri
7
Agnihotri, Raj
6
Christodoulides, George
6
Keränen, Joona
6
Rangarajan, Deva
5
Parvinen, Petri
4
Salonen, Anna
4
Sharma, Arun
4
Brown, Brian P.
3
Dingus, Rebecca
3
Johnson, Jeff S.
3
Koponen, Jonna
3
Mohan, Mayoor
3
Pullins, Ellen
3
Ulaga, Wolfgang
3
Behl, Abhishek
2
Bellenger, Danny N.
2
Borgh, Michel van der
2
Bowen, Melanie
2
Bush, Alan J.
2
Cao, Guangming
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Ewing, Michael
2
Friend, Scott B.
2
Geiger, Ingmar
2
Grönroos, Christian
2
Guenther, Miriam
2
Guenther, Peter
2
Guesalaga, Rodrigo
2
Haas, Alexander
2
Hill, Ronald Paul
2
Hu, Michael Y.
2
Høgevold, Nils
2
Itani, Omar S.
2
Ji, Shaobo
2
Jiang, Yanxin
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
28
Journal of business-to-business marketing
15
Journal of personal selling & sales management
9
Journal of the Academy of Marketing Science
9
Journal of marketing
7
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Journal of retailing and consumer services
4
Business horizons
3
European journal of marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cogent business & management
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Australasian marketing journal
1
Central European business review : CEBR
1
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Source
All
ECONIS (ZBW)
202
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91
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100
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202
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91
Advancing social media driven sales research : establishing conceptual foundations for B-to-B social selling
Ancillai, Chiara
;
Terho, Harri
;
Cardinali, Silvio
; …
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 293-308
Persistent link: https://www.econbiz.de/10012128082
Saved in:
92
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
93
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
94
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
95
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
96
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
97
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
98
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina
;
Davies, Iain
;
Archer-Brown, Chris
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 169-179
Persistent link: https://www.econbiz.de/10012107706
Saved in:
99
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
100
Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
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