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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Relationship marketing
Simulation
B-to-B-Marketing
626
Business-to-business marketing
626
Lieferantenmanagement
353
Supplier relationship management
353
Beziehungsmarketing
162
Marketing management
88
Marketingmanagement
88
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
Selling
63
Verkauf
63
E-commerce
62
Electronic Commerce
62
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Verkaufspersonal
54
Social Web
53
Social web
53
Brand image
49
Internet marketing
49
Online-Marketing
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
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Undetermined
128
Free
6
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Article
196
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2
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Aufsatz in Zeitschrift
Article in journal
198
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
2
Sammelwerk
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English
198
Author
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Casidy, Riza
5
Naudé, Peter
5
Terho, Harri
5
Andersen, Poul Houman
4
Christodoulides, George
4
Mohan, Mayoor
4
Brown, Brian P.
3
Ewing, Michael
3
Keränen, Joona
3
Krafft, Manfred
3
La Rocca, Antonella
3
Nyadzayo, Munyaradzi W.
3
Visentin, Marco
3
Aarikka-Stenroos, Leena
2
Abosag, Ibrahim
2
Baabdullah, Abdullah Mohammed
2
Behl, Abhishek
2
Bellenger, Danny N.
2
Biggemann, Sergio
2
Blut, Markus
2
Bush, Alan J.
2
Caigny, Arno de
2
Chatterjee, Sheshadri
2
Coussement, Kristof
2
Dwivedi, Yogesh Kumar
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Gabrielsson, Mika
2
Grönroos, Christian
2
Hill, Ronald Paul
2
Hollebeek, Linda D.
2
Ivens, Björn Sven
2
Jalkala, Anne
2
Julkunen, Saara
2
Kim, Woonho
2
Kingshott, Russel P. J.
2
Koponen, Jonna
2
Kumar, V.
2
Lussier, Bruno
2
Marquardt, Adam J.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
90
Journal of business research : JBR
39
Journal of business-to-business marketing
36
Journal of marketing
11
Journal of the Academy of Marketing Science
10
The journal of personal selling & sales management : JPSSM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
European journal of marketing : EJM
6
Journal of customer behaviour
6
Management decision : MD
6
The journal of services marketing
6
Marketing intelligence & planning
5
Cogent business & management
4
European journal of marketing
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Journal of strategic marketing
3
Marketing theory
3
The journal of brand management : an international journal
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Economic research
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
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ECONIS (ZBW)
198
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198
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
6
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
9
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
10
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
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