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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of Asia Pacific business"
~isPartOf:"Journal of general management"
~isPartOf:"The journal of brand management : an international journal"
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Search: person:"Melewar, T.C."
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Brand management
7
Markenführung
7
Brand image
3
Corporate reputation
3
Firmenimage
3
Malaysia
3
Markenimage
3
Social Web
3
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Lieferantenmanagement
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Dyadic logistics partnership (LPS)
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Melewar, T. C.
14
Melewar, T.C.
5
Gupta, Suraksha
4
Bang, Nguyen
3
Chen, Junsong
3
Melewar, T C
3
Bourlakis, Michael
2
Karaosmanoglu, Elif
2
Navare, Jyoti
2
Roslin, Rosmimah Mohd
2
Ackfeldt, Anna-Lena
1
Glanfield, Keith
1
Harrold, John
1
Holland, Ray
1
Hwang, Yun-yong
1
Lim, Lynn L K
1
Lim, Lynn L. K.
1
Mott, Andrea
1
Na, Kwang Jin
1
Nguyen, Bang
1
Paterson, Douglas
1
Rahman, Nor Aida Abdul
1
Shackleton, John
1
Sharif, Amir M.
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Stead, Caroline
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Asia Pacific business
Journal of general management
The journal of brand management : an international journal
Journal of business research : JBR
19
European journal of marketing : EJM
13
The marketing review
12
Qualitative market research : an international journal
10
Marketing intelligence & planning
9
International studies of management and organization
8
Journal of world business : JWB
7
Building corporate identity, image and reputation in the digital era
5
Journal of marketing communications
5
Management decision : MD
5
Corporate communications : an international journal
4
Corporate reputation review : an international journal
4
International marketing review
4
Journal of marketing management : MM
4
Qualitative Market Research: An International Journal
4
The European business journal
4
Journal of global marketing
3
Journal of strategic marketing
3
Routledge studies in marketing
3
The journal of business & industrial marketing
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
EuroMed journal of business
2
Facets of corporate identity, communication, and reputation
2
International Journal of Management Reviews
2
International journal of business and globalisation : IJBG
2
International journal of management reviews : IJMR
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of technology marketing : IJTMkt
2
Journal of Business Research
2
Journal of International Business Studies
2
Journal of World Business
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
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ECONIS (ZBW)
14
OLC EcoSci
8
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date (oldest first)
1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul
;
Melewar, T. C.
;
Sharif, Amir M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
Saved in:
5
The brand likeability effect : can firms make themselves more likeable?
Bang, Nguyen
;
Melewar, T. C.
;
Chen, Junsong
- In:
Journal of general management
38
(
2012/13
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10009781368
Saved in:
6
The Brand Likeability Effect: Can firms make themselves more likeable?
Nguyen, Bang
;
Melewar, T C
;
Chen, Junsong
- In:
Journal of general management
38
(
2013
)
3
,
pp. 25-50
Persistent link: https://www.econbiz.de/10010157243
Saved in:
7
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
8
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
9
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T.C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
Saved in:
10
Digital and virtual world research on brands and marketing development
Lim, Lynn L K
;
Melewar, T C
- In:
The journal of brand management : an international journal
19
(
2011
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009287865
Saved in:
1
2
3
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