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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of internet commerce"
~subject:"Impact assessment"
~subject:"Social Web"
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Impact assessment
Social Web
Social web
168
Internet marketing
112
Online-Marketing
112
Consumer behaviour
81
Konsumentenverhalten
81
E-commerce
68
Electronic Commerce
68
B-to-B-Marketing
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Mero, Joel
4
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Lepkowska-White, Elzbieta
3
Michaelidou, Nina
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Terho, Harri
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Tóth, Zsófia
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Baldus, Brian J.
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Cardinali, Silvio
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Cartwright, Severina
2
Chan, Ka Wing
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Connolly, Regina
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Deng, Qi
2
Farhat, Kashif
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Gu, William
2
Hajli, Nick
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Hsiao, Shih-Hui
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Hu, Michael Y.
2
Islam, Jamid Ul
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Ji, Shaobo
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Johnston, Wesley J.
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Kalra, Ashish
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Karjaluoto, Heikki
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Liu, Martin J.
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Luo, Jun
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Marder, Ben
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Mokhtar, Sany Sanuri Mohd
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Nijssen, E. J.
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Pan, Yating
2
Parks-Yancy, Rochelle
2
Quinton, Sarah
2
Septianto, Felix
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of internet commerce
Journal of business research : JBR
442
Technological forecasting & social change : an international journal
273
Journal of retailing and consumer services
221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
NBER working paper series
198
SpringerLink / Bücher
168
Working paper / National Bureau of Economic Research, Inc.
168
CESifo working papers
156
NBER Working Paper
151
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
142
Tourism management : research, policies, practice
131
Journal of management information systems : JMIS
115
IMF working papers
110
Springer eBook Collection
110
Policy research working paper : WPS
109
Working paper
107
Discussion papers / CEPR
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Discussion paper series / IZA
102
Discussion paper / Centre for Economic Policy Research
98
Finance research letters
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
91
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
89
International journal of hospitality management
86
International journal of business information systems : IJBIS
84
World Bank E-Library Archive
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Energy economics
71
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Discussion paper
69
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ECONIS (ZBW)
169
Showing
1
-
10
of
169
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
3
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
4
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
5
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
8
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
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