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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of public economics"
~language:"eng"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Journal of public economics
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237
Journal of business-to-business marketing
128
Journal of business research : JBR
100
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Management decision : MD
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International journal of procurement management
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing theory
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The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
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Electronic markets : the international journal on networked business
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of services and operations management
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International journal of technology marketing : IJTMkt
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
616
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1
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10
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616
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date (oldest first)
1
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
2
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
5
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
6
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
7
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
8
Challenges in sustainability transitions in B2B firms and the role of corporate entrepreneurship in responding to crises created by the pandemic
Tandon, Anushree
;
Chaudhary, Sanjay
;
Nijjer, Shivinder
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 93-109
Persistent link: https://www.econbiz.de/10014531709
Saved in:
9
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
10
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
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