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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of public economics"
~language:"eng"
~subject:"Business-to-business marketing"
~type_genre:"Article in journal"
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Business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of public economics
The journal of business & industrial marketing
237
Journal of business-to-business marketing
128
Journal of business research : JBR
100
Journal of marketing
33
Journal of the Academy of Marketing Science
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Journal of personal selling & sales management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Business horizons
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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International journal of procurement management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Asia Pacific journal of marketing and logistics
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Electronic markets : the international journal on networked business
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of service research
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of services and operations management
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
611
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81
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
82
AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives
Petrescu, Maria
;
Krishen, Anjala S.
;
Kachen, Sheen
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 61-72
Persistent link: https://www.econbiz.de/10013255691
Saved in:
83
Applications of artificial intelligence in B2B marketing : challenges and future directions
Moradi, Masoud
;
Dass, Mayukh
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10014231308
Saved in:
84
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
Saved in:
85
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
86
B2B marketing scholarship and the UN Sustainable Development Goals (SDGs) : a systematic literature review
Voola, Ranjit
;
Bandyopadhyay, Chinmoy
;
Voola, Archana
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 12-32
Persistent link: https://www.econbiz.de/10013197754
Saved in:
87
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
Saved in:
88
Buffering B2B service failure : the role of customer engagement
Sands, Sean
;
Campbell, Colin L.
;
Ferraro, Carla
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Saved in:
89
Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal
;
Jeyaraj, Anand
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
Saved in:
90
Can B2B firms benefit from competitors' advertising? : a dynamic business environment perspective on an emerging communication form
Guenther, Peter
;
Guenther, Miriam
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 252-265
Persistent link: https://www.econbiz.de/10013259070
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