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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Brand management"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
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Brand management
Markenimage
Pharmaceuticals
Psychology of advertising
Social web
Internet marketing
311
Online-Marketing
311
Consumer behaviour
246
Konsumentenverhalten
246
Social Web
177
Advertising
152
Werbung
150
Beziehungsmarketing
99
Relationship marketing
99
Advertising effects
98
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98
Online retailing
88
Online-Handel
88
B-to-B-Marketing
75
Business-to-business marketing
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Electronic Commerce
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Internationales Marketing
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Virales Marketing
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Thaichon, Park
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Agnihotri, Raj
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Dwivedi, Yogesh Kumar
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Rana, Nripendra P.
4
Brown, Brian P.
3
Lillard, Dean R.
3
Mero, Joel
3
Quach, Sara
3
Septianto, Felix
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Terho, Harri
3
Tran, Trang P.
3
Almeida, Marcos Inácio Severo de
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Botha, Elsamari
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Cardinali, Silvio
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
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Chiadmi, Nour-Eddine
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2
Luo, Jun
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2
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Mohan, Mayoor
2
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2
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National Bureau of Economic Research
20
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
284
International journal of internet marketing and advertising : IJIMA
127
International journal of advertising : the review of marketing communications
120
Journal of advertising research
109
Journal of marketing communications
106
Psychology & marketing
98
International journal of advertising : the quarterly review of marketing communications
79
The journal of product & brand management
79
The journal of brand management : an international journal
77
SpringerLink / Bücher
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of advertising : official publication of the American Academy of Advertising
72
Journal of promotion management : innovations in planning and applied research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
55
Health marketing quarterly
54
International journal of hospitality management
54
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of promotion management : JPM
50
Business horizons
46
Cogent business & management
46
Information systems research : ISR
45
International marketing review
44
International journal of electronic marketing and retailing : IJEMR
43
Journal of internet commerce
43
Springer eBook Collection
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of management information systems : JMIS
42
Journal of marketing
42
Journal of global marketing
40
Journal of strategic marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
International journal of technology marketing : IJTMkt
39
Asia Pacific journal of marketing and logistics
37
European journal of marketing : EJM
37
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ECONIS (ZBW)
237
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237
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
5
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
6
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
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