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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Qualitative market research : an international journal"
~person:"Kowalkowski, Christian"
~person:"Vrontis, Demetris"
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B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Business model
3
Customer integration
3
Digitalisierung
3
Digitalization
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Kowalkowski, Christian
Vrontis, Demetris
Naudé, Peter
33
Henneberg, Stephan
28
Ivens, Björn Sven
22
Sharma, Arun
20
Lindgreen, Adam
19
Di Benedetto, C. Anthony
18
Pardo, Catherine
17
Möller, K. E. Kristian
15
Aarikka-Stenroos, Leena
14
O'Cass, Aron
13
Snehota, Ivan
13
Agnihotri, Raj
12
Eggert, Andreas
12
Keränen, Joona
12
Gupta, Suraksha
11
Johnston, Wesley J.
11
La Rocca, Antonella
11
Storbacka, Kaj
11
Terho, Harri
11
Christodoulides, George
10
Ulaga, Wolfgang
10
Andersen, Poul Houman
9
Casidy, Riza
9
Corsaro, Daniela
9
Kleinaltenkamp, Michael
9
Matthyssens, Paul
9
Morgan, Robert
9
Mouzas, Stefanos
9
Ritter, Thomas
9
Gabrielsson, Mika
8
Harrison, Debbie
8
Kohtamäki, Marko
8
Markovic, Stefan
8
Plouffe, Christopher R.
8
Purchase, Sharon
8
Ruyter, Ko de
8
Swani, Kunal
8
Tunisini, Annalisa
8
Wang, Cheng Lu
8
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Industrial marketing management : the international journal for industrial and high-tech firms
Qualitative market research : an international journal
Journal of business research : JBR
25
Journal for global business advancement : JGBA
13
International marketing review
10
The journal of business & industrial marketing
9
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Journal for international business and entrepreneurship development
5
Management decision
5
Springer eBook Collection
5
Technological forecasting & social change : an international journal
5
International journal of organizational analysis
4
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
The annals of business research
4
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of managerial and financial accounting : IJMFA
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of international management
3
The journal of brand management : an international journal
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
Innovative business practices : prevailing a turbulent era
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of intellectual capital
2
Journal of promotion management : JPM
2
Managing service quality : MSQ ; an international journal
2
Marketing intelligence & planning
2
Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science
2
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ECONIS (ZBW)
13
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1
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
2
Adoption of AI integrated partner relationship
management
(AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
3
Tensions in digital servitization through a paradox lens
Tóth, Zsófia
;
Sklyar, Alexey
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
Saved in:
4
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
5
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
6
Transformational shifts through digital servitization
Tronvoll, Bård
;
Skylar, Alexey
;
Sörhammar, David
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Saved in:
7
Business actor engagement : exploring its antecedents and types
Ekman, Peter
;
Röndell, Jimmie G.
;
Anastasiadou, Elena
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 179-192
Persistent link: https://www.econbiz.de/10013206353
Saved in:
8
Transcending innovativeness towards strategic reflexivity
Vrontis, Demetris
;
Thrassou, Alkis
;
Chebbi, Hela
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 420-437
Persistent link: https://www.econbiz.de/10009659816
Saved in:
9
Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear
;
Kowalkowski, Christian
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
Saved in:
10
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
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