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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Bundling strategy"
~subject:"Dienstleistungsqualität"
~subject:"Selling"
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Search: subject_exact:"Kundenwertanalyse"
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Bundling strategy
Dienstleistungsqualität
Selling
Customer value
86
Kundenwert
86
Beziehungsmarketing
51
Relationship marketing
51
Betriebliche Wertschöpfung
46
Value creation
46
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
38
Supplier relationship management
38
Customer integration
17
Kundenintegration
17
Value co-creation
17
Marketing management
15
Marketingmanagement
15
Consumer behaviour
12
Konsumentenverhalten
12
Verkauf
11
Service-Dominant Logic
9
Service-dominant logic
9
Value-based selling
8
Business network
7
Innovation
7
Unternehmensnetzwerk
7
Customer value proposition
6
Value
6
Value in use
6
Innovation management
5
Innovationsmanagement
5
Leistungsbündel
5
Marketing theory
5
Marketingtheorie
5
Value proposition
5
B2B
4
Brand management
4
Firm performance
4
Key account management
4
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Undetermined
14
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Article
19
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Article in journal
19
Aufsatz in Zeitschrift
19
Case study
1
Fallstudie
1
Language
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English
19
Author
All
Keränen, Joona
3
Terho, Harri
3
Haas, Alexander
2
Kleinaltenkamp, Michael
2
Rajala, Risto
2
Salonen, Anna
2
Aarikka-Stenroos, Leena
1
Balboni, Bernardo
1
Bischoff, Pirmin
1
Böhm, Eva
1
Cadeaux, Jack
1
Corsaro, Daniela
1
Cova, Bernard
1
Eggert, Andreas
1
Elgeti, Laura
1
Gemser, Gerda
1
Guenzi, Paolo
1
Gustafsson, Magnus
1
Hellström, Magnus
1
Hogreve, Jens
1
Kienzler, Mario
1
Kohtamäki, Marko
1
Kuijken, Bram
1
Li, Julie Juan
1
Liozu, Stephan
1
Luca, Luigi M. de
1
Luotola, Hanna
1
MacDonald, Emma K.
1
Martinez, Veronica
1
Mustak, Mekhail
1
Perminova-Harikoski, Olga
1
Powers, Thomas L.
1
Prohl, Katherina
1
Ruokolainen, Jari
1
Salle, Robert
1
Sheng, Shibin
1
Snehota, Ivan
1
Song, Hua
1
Toossi, Amir
1
Totzek, Dirk
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
13
The service industries journal
12
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service management
6
Journal of service research : JSR
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
The TQM journal : the international review of organizational improvement
5
The journal of services marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of services and operations management
4
Journal of air transport management
4
Journal of service theory and practice : JSTP
4
Journal of strategic marketing
4
Service business
4
International journal of services, economics and management
3
Journal of business-to-business marketing
3
Management decision : MD
3
SpringerLink / Bücher
3
Australasian marketing journal
2
Cogent business & management
2
Faculty & research / Insead : working paper series
2
International journal of electronic customer relationship management : IJECRM
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
Marketing theory
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of personal selling & sales management : JPSSM
2
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ECONIS (ZBW)
19
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1
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19
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1
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
4
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
5
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
6
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Saved in:
7
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
8
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
Effective product-service systems : a value-based framework
Kuijken, Bram
;
Gemser, Gerda
;
Wijnberg, Nachoem M.
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011672010
Saved in:
10
The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua
;
Cadeaux, Jack
;
Yu, Kangkang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
Saved in:
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