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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
Social Web
94
Social web
94
Online-Marketing
57
B-to-B-Marketing
52
Business-to-business marketing
52
Social media
37
Beziehungsmarketing
36
Relationship marketing
36
Lieferantenmanagement
34
Supplier relationship management
34
E-commerce
14
Electronic Commerce
14
Salespeople
14
Verkaufspersonal
14
Marketing management
13
Marketingmanagement
13
Selling
13
Verkauf
13
Brand management
11
Markenführung
11
B2B
10
Customer integration
9
Digital marketing
9
Kundenintegration
9
Viral marketing
9
Virales Marketing
9
Business network
7
Consumer behaviour
7
Unternehmensnetzwerk
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Big Data
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Big data
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Data Mining
6
Data mining
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Social network
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Soziales Netzwerk
6
Artificial intelligence
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English
59
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Agnihotri, Raj
3
Mero, Joel
3
Terho, Harri
3
Brown, Brian P.
2
Cardinali, Silvio
2
Christodoulides, George
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
2
Michaelidou, Nina
2
Milne, George R.
2
Swani, Kunal
2
Tóth, Zsófia
2
Akhtar, Pervaiz
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Aras, Ajit
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Baabdullah, Abdullah Mohammed
1
Bakeshloo, Khashayar Afshar
1
Balaji, M. S.
1
Bang, Nguyen
1
Behl, Abhishek
1
Borgh, Michel van der
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Botha, Elsamari
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Bowen, Melanie
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Brodie, Roderick J.
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Bruhn, Manfred
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Caigny, Arno de
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1
Cartwright, Severina
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Casenave, Eric
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
298
Journal of retailing and consumer services
188
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Technological forecasting & social change : an international journal
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
73
Journal of promotion management : innovations in planning and applied research
63
The journal of product & brand management
63
Information systems research : ISR
60
Tourism management : research, policies, practice
60
Journal of internet commerce
59
Journal of management information systems : JMIS
58
International journal of electronic marketing and retailing : IJEMR
54
International journal of hospitality management
52
Business horizons
51
Psychology & marketing
51
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of electronic commerce research : JECR
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
Electronic commerce research
42
International journal of consumer studies
42
International journal of business information systems : IJBIS
41
Journal of marketing
41
Journal of marketing management : MM
41
Journal of travel and tourism marketing
39
Marketing intelligence & planning
39
Journal of strategic marketing
38
SpringerLink / Bücher
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of contemporary hospitality management
35
Journal of advertising research
35
Journal of hospitality marketing & management
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of electronic commerce : IJEC
34
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ECONIS (ZBW)
59
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59
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
5
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
6
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
8
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
9
Examining the research on social media in business-to-business marketing with a focus on sales and the selling process
Kumar, Bipul
;
Sharma, Arun
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 122-140
Persistent link: https://www.econbiz.de/10013259033
Saved in:
10
The strategic role of social media in business-to-business contexts
Pardo, Catherine
;
Pagani, Margherita
;
Savinien, Jean
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
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