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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Supplier relationship management"
~subject:"United States"
~subject:"Unternehmensnetzwerk"
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Internet marketing
Netzwerkökonomik
SME
Supplier relationship management
United States
Unternehmensnetzwerk
E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
B-to-B-Marketing
62
Business-to-business marketing
62
Beziehungsmarketing
23
Relationship marketing
23
B2B
16
Online retailing
16
Online-Handel
16
Digitalisierung
15
Digitization
15
Social Web
14
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14
Online-Marketing
13
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Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Swani, Kunal
4
Huhtala, Juho-Petteri
2
Kaski, Samuel
2
Kim, Kyung Hoon
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Malo, Pekka
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Moon, Hakil
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Osmonbekov, Talai
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Samiee, Saeed
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Tikkanen, Henrikki
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Alalwan, Ali Abdallah
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
117
Journal of retailing and consumer services
97
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
58
Information systems research : ISR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of internet commerce
53
Journal of management information systems : JMIS
51
Working paper / National Bureau of Economic Research, Inc.
50
International journal of electronic marketing and retailing : IJEMR
49
SpringerLink / Bücher
49
Electronic commerce research
47
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of electronic commerce research : JECR
39
International journal of hospitality management
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Technological forecasting & social change : an international journal
35
International journal of electronic business
33
The journal of business & industrial marketing
33
International journal of business information systems : IJBIS
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of electronic commerce : IJEC
30
International journal of e-business research : an official publication of the Information Resources Management Association
29
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Information systems and e-business management : ISeB
27
International journal of production economics
25
European journal of operational research : EJOR
22
Springer eBook Collection
22
International journal of retail & distribution management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Tourism management : research, policies, practice
21
Journal of the Academy of Marketing Science
20
Journal of hospitality marketing & management
19
Journal of small business and enterprise development
19
Premier reference source
19
Electronic markets : the international journal on networked business
18
International journal of technology marketing : IJTMkt
18
Journal of organizational computing and electronic commerce
18
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ECONIS (ZBW)
80
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
4
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
5
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
6
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
7
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
8
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
9
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
10
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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