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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
609
Business-to-business marketing
609
Lieferantenmanagement
355
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355
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165
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165
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107
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
724
The journal of brand management : an international journal
584
SpringerLink / Bücher
402
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
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Journal of marketing management : MM
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Asia Pacific journal of marketing and logistics
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Springer eBook Collection
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
103
Research
103
The IUP journal of brand management : IJBRM
98
Innovatives Markenmanagement
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Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
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Springer eBook Collection / Business and Economics
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Journal of advertising research
68
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Cogent business & management
65
Business horizons
64
Gabler Edition Wissenschaft
64
International marketing review
63
Journal of global marketing
62
Qualitative market research : an international journal
62
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ECONIS (ZBW)
652
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1
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
4
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
5
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
6
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
7
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
8
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
9
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
10
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
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