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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
611
B-to-B-Marketing
609
Beziehungsmarketing
406
Relationship marketing
406
Marketing management
249
Marketingmanagement
249
Business network
189
Unternehmensnetzwerk
189
Innovation
140
Lieferkette
136
Supply chain
136
Firm performance
112
Marketing
111
Unternehmenserfolg
110
Brand management
107
Markenführung
107
Bundling strategy
103
Consumer behaviour
103
Konsumentenverhalten
103
Leistungsbündel
103
USA
99
United States
99
Salespeople
98
Verkaufspersonal
98
Innovation management
97
Innovationsmanagement
97
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93
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93
Value creation
90
Betriebliche Wertschöpfung
89
Inter-firm cooperation
82
Unternehmenskooperation
82
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81
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81
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81
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14
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43
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24
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Naudé, Peter
30
Henneberg, Stephan
27
Lindgreen, Adam
23
Di Benedetto, C. Anthony
18
Sharma, Arun
18
Pardo, Catherine
14
Snehota, Ivan
14
Agnihotri, Raj
13
Cova, Bernard
13
Ivens, Björn Sven
13
Eggert, Andreas
12
La Rocca, Antonella
12
Keränen, Joona
11
Kowalkowski, Christian
11
Ritter, Thomas
11
Terho, Harri
11
Christodoulides, George
10
Johnston, Wesley J.
10
Kleinaltenkamp, Michael
10
Kohtamäki, Marko
10
Mouzas, Stefanos
10
Ulaga, Wolfgang
10
Gebauer, Heiko
9
Matthyssens, Paul
9
Möller, K. E. Kristian
9
Ruyter, Ko de
9
Andersen, Poul Houman
8
Casidy, Riza
8
Corsaro, Daniela
8
O'Cass, Aron
8
Storbacka, Kaj
8
Swani, Kunal
8
Akter, Shahriar
7
Brown, Brian P.
7
Ewing, Michael
7
Ford, David
7
Frow, Pennie
7
Gabrielsson, Mika
7
Gupta, Suraksha
7
Mitręga, Maciej
7
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Cogent business & management
286
Journal of hospitality marketing & management
285
Management Science
274
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ECONIS (ZBW)
1,592
USB Cologne (EcoSocSci)
14
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1
Social media
marketing
assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of
marketing
strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Exploring how to develop data-driven innovation capability of
marketing
within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
6
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
7
Digital content
marketing
on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
8
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
9
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
10
Green brand identity and B2B channel partners' tactical green
marketing
orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
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