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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject_exact:"Customer+relationship+management"
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Beziehungsmarketing
406
Relationship marketing
406
Lieferantenmanagement
213
Supplier relationship management
213
B-to-B-Marketing
157
Business-to-business marketing
157
Consumer behaviour
58
Konsumentenverhalten
58
Customer value
51
Kundenwert
51
Marketing management
50
Marketingmanagement
50
Salespeople
50
Verkaufspersonal
50
Selling
40
Verkauf
40
Betriebliche Wertschöpfung
36
Customer integration
36
Customer satisfaction
36
Kundenintegration
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Kundenzufriedenheit
36
Social Web
36
Social web
36
Value creation
36
Firm performance
34
Unternehmenserfolg
34
Business network
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Unternehmensnetzwerk
32
Brand management
29
Confidence
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Markenführung
29
Vertrauen
29
Dienstleistungsqualität
25
Service quality
25
Internet marketing
24
Online-Marketing
24
Brand image
22
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22
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22
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406
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406
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10
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10
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3
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Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Casidy, Riza
5
Frow, Pennie
5
Payne, Adrian
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Itani, Omar S.
4
Jaakkola, Elina
4
Keränen, Joona
4
Lacoste, Sylvie
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Dwivedi, Yogesh Kumar
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Ivens, Björn Sven
3
Kingshott, Russel P. J.
3
Kleinaltenkamp, Michael
3
Liu, Yi
3
Lussier, Bruno
3
Mehrabi, Hamed
3
Mitręga, Maciej
3
Moncrief, William C.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
647
Journal of retailing and consumer services
582
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
406
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1
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406
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
3
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
4
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
5
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
6
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
7
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
8
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
9
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
10
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
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