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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Social web"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Social web
Virales Marketing
Consumer behaviour
510
Konsumentenverhalten
510
Social Web
87
Online retailing
84
Online-Handel
84
Internet marketing
64
Online-Marketing
64
Brand management
63
Markenführung
63
Beziehungsmarketing
62
Brand image
55
Markenimage
55
Advertising effects
48
Werbewirkung
48
Viral marketing
47
Experiment
43
Brand
39
Markenartikel
39
Emotion
38
E-commerce
35
Electronic Commerce
35
Customer satisfaction
33
Kundenzufriedenheit
33
Confidence
29
Vertrauen
29
Theorie
27
Theory
27
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26
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26
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25
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25
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Advertising
23
Cognition
23
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23
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151
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Bose, Indranil
3
Chen, Qimei
3
Lu, Yaobin
3
Warkentin, Merrill
3
Zhang, Hong
3
Banerjee, Shankhadeep
2
Bhattacharyya, Samadrita
2
Doorn, Jenny van
2
Gupta, Sumeet
2
He, Yi
2
Ivaturi, Koteswara
2
James, Tabitha L.
2
Kim, Yong Jin
2
Li, Dahui
2
Lin, Zhibin
2
Ow, Terence T.
2
Pai, Peiyu
2
Saenger, Christina
2
Thomas, Veronica L.
2
Wallace, Linda G.
2
Wang, Bin
2
Wang, KanLiang
2
Wu, Ji
2
Xiao, Shengsheng
2
Zhao, Ling
2
Zheng, Chundong
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Ahn, Tony
1
Ahuvia, Aaron
1
Akrout, Houcine
1
Ashworth, Laurence
1
Atapattu, Maura
1
Bae, T. J.
1
Baghi, Ilaria
1
Bagozzi, Richard P.
1
Baker, Elizabeth White
1
Balaji, M. S.
1
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
615
Journal of business research : JBR
560
International journal of hospitality management
230
The journal of services marketing
135
The journal of product & brand management
132
Psychology & marketing
128
International journal of internet marketing and advertising : IJIMA
121
Cogent business & management
109
The journal of brand management : an international journal
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
107
Journal of travel and tourism marketing
104
Journal of hospitality marketing & management
101
International journal of contemporary hospitality management
100
Asia Pacific journal of marketing and logistics
96
Journal of the Academy of Marketing Science
96
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Journal of strategic marketing
85
Technological forecasting & social change : an international journal
84
Tourism management : research, policies, practice
83
Journal of internet commerce
80
Journal of marketing
80
Journal of retailing
78
Journal of promotion management : innovations in planning and applied research
76
European journal of marketing : EJM
75
Journal of marketing communications
75
The service industries journal
74
International journal of electronic marketing and retailing : IJEMR
72
International journal of consumer studies
71
Marketing intelligence & planning
71
SpringerLink / Bücher
69
The international review of retail, distribution and consumer research
65
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of service management
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of marketing management : MM
58
Services marketing quarterly
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
151
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Sentiment deviations in responses to movie trailers across social media platforms
Hu, Ye
;
Chen, Ming
;
Hui, Sam
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10014334068
Saved in:
6
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
7
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
8
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
9
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
10
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
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